'Average Parent Problems' is a hilarious Instagram account that shows that it's ok to be guilty of the occasional parenting fail.
Nobody said being a parent is easy. But nobody said you can't laugh at the challenges, joys and embarrassments of being a parent either, which is exactly the kind of attitude that the Average Parent Problems Instagram account espouses. Started by a mother of two young girls,
This social media account is unique because it occupies a unique space in the saturated world of parenting-related online media and blogs. Rather than give advice to struggling parents or celebrate those who are killing it, this Instagram account keeps things unabashedly average, by capturing and sharing average and hilarious parenting problems that all parents can relate to.
Key Themes Behind This Trend
- Parenting Fails
- Businesses can tap into a market of parents who want to embrace their imperfections and laugh at their parenting fails.
- Unconventional Parenting Media
- Disruptive innovation opportunities exist for businesses who aim to address the gap in parenting-related media that focus on common parenting problems in a lighthearted and humorous way.
- Relatable Social Media Content
- Businesses can create content that promotes humour and authenticity without glorifying perfection, which can resonate with consumers seeking relatable social media experiences.
Where This Applies
- Parenting Blogs
- Parenting blogs that prioritize honesty and humour over guidance can gain loyal followers who seek relatable content that addresses their parenting problems.
- Family Entertainment
- Entertainment businesses can leverage the trend of embracing parenting failures by creating content that encourages parents to laugh and learn from their mistakes.
- Marketing and Advertising
- Marketing campaigns that promote authentic and relatable content can drive engagement and connect with consumers in a way that traditional advertising cannot.
