Being a prepared parent is like a fictitious unicorn that people like to tell tales about around a roaring fire; Sh*tty Mom is a book that cuts through the crap in order to deliver the only sage advice pragmatic parents want to hear. Realistic, humorous and, most importantly, insightful, Sh*tty Mom was written by four moms who have seen it all.
Time.com writes that Sh*tty Mom is "“smartly, brashly, nearly criminally funny. It also—no small thing—carries a powerful message to all parents, but especially moms, that distilled to its essence is this: chill.” Each chapter outlines a common scenario that happens to parents and dishes out advice to get them through it. It is clearly a refreshing choice in the parenting aisle of the local bookshop.
What's Driving This Trend
- Realistic Parenting Advice
- There is room for more realistic parenting advice books that offer humor and insight for pragmatic parents.
- Humorous Parenting Narratives
- Humorous narratives that cover parenting can offer unique perspectives on the subject and could be a growing trend.
- Advice for Specific Parenting Situations
- Books that outline specific scenarios that parents encounter and offer practical advice to navigate them could be on the rise.
Who This Affects Most
- Publishing Industry
- There is room for more realistic and humorous parenting books to be published for the growing market of pragmatic parents.
- Entertainment Industry
- Humorous and relatable parenting content can be monetized through a variety of channels including film, television, and streaming services.
- Self-help Industry
- A growing trend of advice and help books for specific situations can open up opportunities for startups in the self-help space with targeted audiences.
