WhatsUpMoms, the popular parenting channel on YouTube, teamed up with Resolve to release an ad for the company's carpet cleaner and stain remover. Called 'THE IN-LAWS ARE COMING!!!,' the video features a surprise visit from one of the moms' in-laws, forcing her to resort to a crack squad of emergency clean up artists.
In line with the typical tone of the WhatsUpMoms videos, the Resolve ad features lighthearted humor that is sure to resonate with young mothers. In prepping the house for the impending visit, the clean up team replaces pictures of maternal grandparents with paternal grandparents, shreds exorbitant shopping receipts, and cleans out the refrigerator -- gags that reflect reality for mothers. The ad ends with the team using Resolve to clean the stained carpet, working the brand into the video organically.