There are many things that new mothers have to hide from the rest of the world, but these breastfeeding portraits show that this necessity shouldn't be one of them. Turning the often taboo experience into something ethereal and beautiful, photographer Ivette Ivens helps to celebrate not only the giving of life, but the nourishing of it as well.
Hailing from Lithuania and based in Chicago, Illinois, her breastfeeding portraits normalizes the activity in as gorgeous a way as possible. The women and children are captured in nature often wearing fairy-like outfits that give them all an otherworldly appeal. As a mother of two, she says, “I nursed them both anywhere I wanted. From church to parties, from farmers market to high-end designer stores. I believe that mothers should nurse their little ones whenever they want to.”
What Makes This Trend Stand Out
- Normalizing Breastfeeding
- Disruptive innovation opportunity: Develop products and services that promote and support breastfeeding in public spaces, encouraging a more accepting and inclusive society.
- Ethereal Photography
- Disruptive innovation opportunity: Explore new ways to capture and present motherhood and parenting experiences through photography, creating a unique and enchanting visual narrative.
- Nature-inspired Portraits
- Disruptive innovation opportunity: Combine nature-inspired aesthetics with portraiture to create captivating visual representations of motherhood, fostering a deeper connection between individuals and their environment.
Sectors Adopting This
- Photography
- Disruptive innovation opportunity: Develop innovative photography techniques and equipment tailored to capturing intimate and emotive moments, catering specifically to the needs of mothers and families.
- Fashion
- Disruptive innovation opportunity: Create clothing and accessories designed for breastfeeding mothers that prioritize comfort, style, and practicality, enhancing their confidence and promoting self-expression.
- Public Spaces
- Disruptive innovation opportunity: Collaborate with architects, urban planners, and designers to create inclusive public spaces that accommodate and support breastfeeding, ensuring mothers feel welcomed and valued.
