The Latin Baby is a Florida-based brand that caters to the needs and preferences of millennial -- specifically Latin American -- parents. Unlike older brands, The Latin Baby uses superfood ingredients and decorative packaging to make its products appealing to a younger audience.
Unlike brands such as Gerber or Beech Nut, The Latin Baby is tailored to the need of young, Hispanic shoppers. The company reaches these consumers by using ingredients such as calabaza, which are traditionally used in Latin American cooking. The brand also eschews sugar and sweet fruits and instead opts for savory spices such as cumin, turmeric and oregano. Finally, the brand uses brightly-colored packaging to stand out from other baby food brands that opt for more muted color palettes.