'Universal Latino' is a YouTube channel that specializes in producing culturally relevant content. Although Spanish-speaking consumers can view translated versions of their favorite movie trailers, these videos do not offer the same kind of viewing experience as something produced in their native language. This Hispanic YouTube channel offers content that specifically appeals to a young Spanish-speaking audience.
One of the most successful videos from Universal Latino is a Spanglish trailer for the movie 'Fast Five.' Instead of simply translating the original trailer, Universal Latino produced a Spanlgish introduction to the film with two of its stars. The short video features a Spanglish greeting and farewell from Fast Five's Vin Diesel and Paul Walker. The idea behind the video was to give Hispanic consumers an opportunity to view culturally relevant content in their native language.
The Hispanic YouTube channel represents one way that marketers are appealing to a young Hispanic audience. Platforms such as YouTube are especially vital as Hispanic users reportedly watch 90 minutes more video content than other users.