WMX has launched multiple ad-supported streaming TV channels on The Roku Channel. WMX, the media and creative content vision of Warner Music Group, is introducing WMX Pop, WMX Rock, and WMX Hip-Hop, on The Roku Channel. The TV channels were implemented using the Zype Streaming Platform, Zype Playout, to provide curated music 24/7 by genre.
“With the help of Zype, the launch of our first FAST channels has been seamless,” said Paul Josephsen, chief strategy officer, WMX Media. “They provided an important tool to help us import and manage our vast amount of content, and we are grateful for their continued support.”
Customers may utilize Zype services to program and schedule video content, relieving the pressure on in-house teams and enabling them to save time and money when bringing their FAST channels to market.
Image Credit: WMX
Key Themes Behind This Trend
- Ad-supported Streaming TV Channels
- Ad-supported streaming TV channels are experiencing growth alongside the rise of cord-cutting, presenting opportunities for media companies to provide curated content with ads through platforms like The Roku Channel.
- FAST Channels for Specific Genres
- Media companies are launching FAST channels dedicated to specific genres like pop, rock, and hip-hop, providing targeted content for viewers and potential advertising opportunities for brands.
- Streaming Platform Management Services
- Streaming platform management services like Zype enable media companies to easily program and schedule video content, reducing in-house workload and costs while increasing efficiency in launching new channels.
Where This Applies
- Media and Entertainment
- The media and entertainment industry can leverage the growth of ad-supported streaming TV channels by launching new FAST channels on platforms like The Roku Channel with the help of streaming management services like Zype.
- Advertising
- Targeted ad opportunities for brands within specific genre channels on platforms like The Roku Channel can present growth opportunities for the advertising industry.
- Technology Services
- Streaming platform management services like Zype offer an innovative solution to the technology services industry looking to support media companies in launching new channels on streaming platforms.
