Brightcove has partnered with Frequency to launch a Fast channel solution that helps consumers create, launch, and manage their own Fast channels. Brightcove hopes to make it simple for users to upload content to FAST channels with the agreement. Through an integrated workflow, the brand's Frequency integration will also assist its clients in centralizing their video content, programming, distribution, and ad monetization, as well as scheduling and distribution.
“This partnership will give Brightcove’s customers a seamless way to create linear viewing experiences to reach their audiences on every device and in every form,” said Blair Harrison, CEO and founder of Frequency. “Our tools are designed to empower customers to deliver the programming they know their viewers want in a visually stunning way with the simplest and most intuitive workflows.”
Image Credit: Brightcove, Frequency
Key Themes Behind This Trend
- Fast Channel Solutions
- The partnership between Brightcove and Frequency is an opportunity for brands to create, launch and manage their own fast channels.
- Integrated Workflow for Video Content
- The partnership also offers an opportunity to centralize brand's video content, programming, distribution, and ad monetization, as well as scheduling and distribution.
- Linear Viewing Experience
- Brands can offer their viewers a linear viewing experience on every device and in every form through the partnership's joint tools and workflows.
Where This Applies
- Video Production Industry
- The partnership between Brightcove and Frequency will disrupt the video production industry by offering integrated workflow solutions to their clients.
- Advertising Industry
- The partnership will disrupt the advertising industry as brands will have access to a new fast channel solution for distribution and ad monetization.
- Media and Entertainment Industry
- The partnership offers brands the opportunity to create a linear viewing experience for their viewers on every device, disrupting the media and entertainment industry.
