Matt Sullivan unveiled the 'Be Your Own Bartender' kiosks that aim to aid alcohol consumers with selecting products. Be Your Own Bartender is an interactive machine that allows consumers to browse and select particular cocktails. Once a cocktail is selected, the kiosks will provide consumers with a list of proper ingredients.
These creative kiosks will be conveniently placed within liquor stores to bring knowledge directly to consumers. This will alleviate the use of smartphones and data used to search and find products. The kiosks will also eliminate the need to speak with a product consultant. By providing consumers with instant results inside stores, it will create an easier and pleasant shopping experience.
When consumers find a cocktail they like, the kiosks will immediately print the recipe. This will ensure the correct products are selected, while providing the consumer with proper directions when they arrive at their destination.
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