Cosmetics companies are broadening their range of representation
Implications - With conversations surrounding societal gender barriers and a lack of portrayal of persons of color in the media, consumers are demanding more from the brands that they buy from. In order to keep up with these evolving values, cosmetic companies are incorporating a wider range of products and diversifying their efforts. This shows a move toward media representation that is more in line with today's diverse society.
Workshop Question - How could you incorporate diversity into your brand?
Trend Themes
1. Diversity and Inclusion - Cosmetic brands are incorporating a wider range of products and diversifying their efforts, along with offering makeup products that appeal to everyone.
2. Influencer Marketing - Brands are increasingly paying attention to young celebrities popular on social media for their advertising campaigns.
3. Customer-first Mindset - Brands are listening to their consumers' evolving values and offering emotional real beauty and unconventional beauty advertisements.
Industry Implications
1. Cosmetics - Makeup brands are producing more diverse and inclusive product ranges, as well as partnering with influencers for marketing purposes.
2. Entertainment - Social media, particularly YouTube, has produced a new wave of young celebrities with loyal followings that brands are increasingly tapping into.
3. Marketing - Brands are adopting a more inclusive and representative marketing strategy by featuring non-traditional models and ambassadors in makeup campaigns.
