New technologies offer consumers a safer means of marijuana consumption
Implications - As medical and recreational marijuana continue to legalize across North America, companies are experimenting with new methods with which the substance can be consumed. The process of making marijuana consumption more convenient and safe ensures that it will be accessible to more consumers. This shift reveals that while consumers are in agreement of the health benefits of the plant, they may require more incentive to pursue those benefits.
Workshop Question - What is an emerging subculture your brand could connect itself to?