Category
Lifestyle
Assisted Choices
Trend cluster
Category
Cannabis
Convenience
New technologies offer consumers a safer means of marijuana consumption.
5.4
Trend score
Trend
What is the Cannabis Convenience trend?
Cannabis Convenience: As medical and recreational marijuana continue to legalize across North America, companies are experimenting with new methods with which the substance can be consumed. The process of making marijuana consumption more convenient and safe ensures that it will be accessible to more consumers. This shift reveals that while consumers are in agreement of the health benefits of the plant, they may require more incentive to pursue those benefits.
Trend themes
Themes within the Cannabis Convenience trend
Three behaviours holding the trend together01
Safer Methods of Marijuana Consumption
Companies are experimenting with new methods with which cannabis can be consumed to make it more convenient and safe.
02
Dosage-Controlled Marijuana Consumption
Cannabis products are now being made available that ensure safe administration and controlled effects of the drug.
03
Innovative Marijuana Accessories
New and unique accessories such as compact grinders and cannabis-infused wines are gaining popularity as the prevalence of medical marijuana increases.
Industry implications
What the Cannabis Convenience trend means for industry
Where the trend changes the playbookFor
Medical Technology
New medical technology such as the Releaf app is creating an anonymous database of cannabinoid and patient usage data to provide precise medicinal administration opportunities.
For
Pharmaceuticals
Marijuana products that guarantee precise treatment usage are pioneering opportunity for pharmaceutical companies to make the drug more accessible to patients
For
Alcohol
The advent of cannabis-infused wines provides opportunities for alcohol companies to attract new kinds of customers by using a unique selling point.
Workshop question
What is an emerging subculture your brand could connect itself to?
Trend signals
Trend signals for Cannabis Convenience
Trend score 5.4 out of 10, from popularity 84%, activity 70%, freshness 8%.
Popularity84%
Activity70%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Cannabis Convenience trend
4 featured examples from Jul 26 to Oct 18, 2016CategoryLifestyle
Marijuana-Infused Wines
'Canna Vine' Mixes the Benefits of Marijuana into Drinkable Form
Potential for the integration of cannabis-infused beverages in the alcoholic beverage market.
CategoryTech
Compact Cannabis Grinders
The 'Pensimple' is a Convenient Gadget for People Who Smoke Marijuana
The cannabis accessories industry can capitalize on the demand for discreet and convenient products, like the PenSimple grinder, to enhance the overall cannabis user experience.
CategoryTech
Medical Marijuana Management Apps
The 'Releaf' App Tracks Patients' Cannabis Usage Statistics
Opportunity for technology companies to develop apps, wearable devices, and analytics platforms to track and analyze medical cannabis usage.
CategoryLifestyle
Dosage-Controlling Cannabis Pens
This Medical Pen is Able to Administer Exact Amounts to Patients
The dosage-controlling cannabis pen is poised to disrupt the medical cannabis industry by providing a safer and more effective mode of administration.
