New technologies offer consumers a safer means of marijuana consumption
Implications - As medical and recreational marijuana continue to legalize across North America, companies are experimenting with new methods with which the substance can be consumed. The process of making marijuana consumption more convenient and safe ensures that it will be accessible to more consumers. This shift reveals that while consumers are in agreement of the health benefits of the plant, they may require more incentive to pursue those benefits.
Workshop Question - What is an emerging subculture your brand could connect itself to?
Trend Themes
1. Safer Methods of Marijuana Consumption - Companies are experimenting with new methods with which cannabis can be consumed to make it more convenient and safe.
2. Dosage-controlled Marijuana Consumption - Cannabis products are now being made available that ensure safe administration and controlled effects of the drug.
3. Innovative Marijuana Accessories - New and unique accessories such as compact grinders and cannabis-infused wines are gaining popularity as the prevalence of medical marijuana increases.
Industry Implications
1. Medical Technology - New medical technology such as the Releaf app is creating an anonymous database of cannabinoid and patient usage data to provide precise medicinal administration opportunities.
2. Pharmaceuticals - Marijuana products that guarantee precise treatment usage are pioneering opportunity for pharmaceutical companies to make the drug more accessible to patients
3. Alcohol - The advent of cannabis-infused wines provides opportunities for alcohol companies to attract new kinds of customers by using a unique selling point.
