Fashion brands are using technology to enhance clothing presentation
Implications - Technology's uses are endless and the fashion industry is beginning to catch on to this fact. The use of animation, interactivity and projections in fashion has proved the creative potential of the fusion of technology with the fashion world. This intersection speaks to the growing need for fashion brands to incorporate digitization in order to capture consumer attention in a market overrun with competitors.
Workshop Question - What is one way that your brand could leverage technology to increase the aesthetic value of your product? Consider the physical appearance, retail displays etc.