Category
Tech
Delegated Interfaces
Trend cluster
Category
Digitized
Fashion
Fashion brands are using technology to enhance clothing presentation.
5.8
Trend score
Trend
What is the Digitized Fashion trend?
Digitized Fashion: Technology's uses are endless and the fashion industry is beginning to catch on to this fact. The use of animation, interactivity and projections in fashion has proved the creative potential of the fusion of technology with the fashion world. This intersection speaks to the growing need for fashion brands to incorporate digitization in order to capture consumer attention in a market overrun with competitors.
Trend themes
Themes within the Digitized Fashion trend
Three behaviours holding the trend together01
Enhanced fashion presentation
Fashion brands are incorporating animations, interactivity and projections to capture consumer attention.
02
Digitized fashion shows
Fashion designers are creating immersive digital fashion shows that incorporate technology and revitalizes traditional concepts.
03
Glowing responsive clothes
The use of textiles that emit light and proximity sensors create glowing clothes that interact with the audience, revealing an immersive and interactive fashion experience.
Industry implications
What the Digitized Fashion trend means for industry
Where the trend changes the playbookFor
Fashion and luxury brands
Fashion and luxury brands can leverage digitization and technology to stand out in a crowded market.
For
Technology firms
Technology firms can partner with fashion designers to create immersive fashion shows and innovative clothing designs.
For
Event and entertainment organizers
Event and entertainment organizers can incorporate digitized fashion shows and interactive glowing clothing into their events for a more memorable and experiential experience.
Workshop question
What is one way that your brand could leverage technology to increase the aesthetic value of your product? Consider the physical appearance, retail displays etc.
Trend signals
Trend signals for Digitized Fashion
Trend score 5.8 out of 10, from popularity 85%, activity 82%, freshness 8%.
Popularity85%
Activity82%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Digitized Fashion trend
4 featured examples from Jun 14 to Oct 18, 2016CategoryFashion
Holographic Fashion Shows
This Fashion Show Projected Holograms of Clothes onto Models
Disruptive innovation opportunity for designers to create virtual fashion lines.
CategoryTech
Immersive Fashion Installations
This Digital Fashion Show Was Inspired by The Natural World
Fashion brands can leverage immersive installations and digital integration to enhance brand experiences and engage customers in the luxury fashion industry.
CategoryTech
Digitally Animated T-Shirts
These T-Shirts Have Customizable Digital Animations When on Camera
The fashion industry can capitalize on the trend of customizable, technology-enhanced apparel.
CategoryTech
Responsive Glowing Clothes
The 'Futuro' Collection Interacts with Audience Members
The fashion industry has an opportunity to explore the use of technology and sensors to create interactive and responsive clothing that enhances the overall consumer experience.
