Fashion brands are using technology to enhance clothing presentation
Implications - Technology's uses are endless and the fashion industry is beginning to catch on to this fact. The use of animation, interactivity and projections in fashion has proved the creative potential of the fusion of technology with the fashion world. This intersection speaks to the growing need for fashion brands to incorporate digitization in order to capture consumer attention in a market overrun with competitors.
Workshop Question - What is one way that your brand could leverage technology to increase the aesthetic value of your product? Consider the physical appearance, retail displays etc.
Trend Themes
1. Enhanced Fashion Presentation - Fashion brands are incorporating animations, interactivity and projections to capture consumer attention.
2. Digitized Fashion Shows - Fashion designers are creating immersive digital fashion shows that incorporate technology and revitalizes traditional concepts.
3. Glowing Responsive Clothes - The use of textiles that emit light and proximity sensors create glowing clothes that interact with the audience, revealing an immersive and interactive fashion experience.
Industry Implications
1. Fashion and Luxury Brands - Fashion and luxury brands can leverage digitization and technology to stand out in a crowded market.
2. Technology Firms - Technology firms can partner with fashion designers to create immersive fashion shows and innovative clothing designs.
3. Event and Entertainment Organizers - Event and entertainment organizers can incorporate digitized fashion shows and interactive glowing clothing into their events for a more memorable and experiential experience.
