This animated t-shirts come to life via their accompanying app and feature a different design each week.
The animated t-shirts work by first having the user choose a graphically themed shirt to start the process. Through the 'Drawsta' app, the user can then see which animated designs come with the shirt of their choice and take videos of the animation. The videos can be used on any and all platforms that are compatible with videos -- they can be texted, put on Instagram, tweeted, vlogged and messaged. Each week a new design option appears on the app for the animated shirts -- making them fun and creative.
These animated t-shirt apps are a playful way to reinterpret the t-shirt and its uses by combining GIF-like technology with this classically casual clothing.
Key Themes Behind This Trend
- Customizable Apparel
- The technology behind the animated t-shirts presents opportunities for creating apparel with customizable digital designs.
- Augmented Reality Fashion
- Augmented reality technology applied to fashion can create unique, interactive experiences for consumers.
- Social Media Integration
- Integrating the animated t-shirt technology with social media allows for the potential to create shareable, viral content.
Where This Applies
- Fashion
- The fashion industry can capitalize on the trend of customizable, technology-enhanced apparel.
- Advertising and Marketing
- The animated t-shirt technology can be leveraged by marketing and advertising companies to create interactive, memorable campaigns.
- Technology
- The technology behind animated t-shirts presents opportunities for further innovation in the field of augmented reality and wearable tech.
