This animated t-shirts come to life via their accompanying app and feature a different design each week.
The animated t-shirts work by first having the user choose a graphically themed shirt to start the process. Through the 'Drawsta' app, the user can then see which animated designs come with the shirt of their choice and take videos of the animation. The videos can be used on any and all platforms that are compatible with videos -- they can be texted, put on Instagram, tweeted, vlogged and messaged. Each week a new design option appears on the app for the animated shirts -- making them fun and creative.
These animated t-shirt apps are a playful way to reinterpret the t-shirt and its uses by combining GIF-like technology with this classically casual clothing.