In a collaboration with the luxury travel brand MCM, British designer Christopher Raeburn created an immersive digital fashion show.
Inspired by all-things natural such as rain, wind and the sun, this fashion show was a memorable experience for attendees. The models were featured in a "360 degree immersive installation" that was surrounded by digitized interpretations of the weather. One display featured models surrounded by green "swirls" that represented wind, while another showed them encased in a star-like sphere. The most captivating display was one that featured the models encased in an asymmetrical digital display that showed circular lights and chaotic blue and purple swirls.
This digital fashion show combined fashion with technology in a way that revitalized the fashion show concept.