With the Keurig KOLD collection now including capsule pops, the brand has further expanded into the alcoholic beverage industry with pre-mixed cocktail cups. The drinks feature popular beverage blends, such as mojitos and margaritas, allowing consumers to quickly transform themselves into at-home bartenders able to prepare drinks virtually instantaneously.
Keurig has teamed up with the company Rita & Tina's to produce the cocktail pods. The drinks are healthy and calorie conscious -- usually weighing in at 40-calories per drink before added alcohol. The pods contain perfectly portioned pre-mixed drink blends that take only water and then an added shot of alcohol.
The boozy capsules are an ideal solution for consumers that feel they lack in bartending skills or are looking to accommodate a large party with restaurant-quality beverages.