The Keurig Brand Recently Launched 'Green Mountain Coffee Coffeehouse'

 - Nov 12, 2015
References: financialpost & bevindustry
'Keurig Green Mountain Inc.' recently launched a new line of cafe-inspired java beverages called 'Green Mountain Coffee Coffeehouse.' This fresh new take on coffee allows consumers to enjoy warm cafe-themed beverages right at home.

The Green Mountain Coffee Coffeehouse line carries a variety of caffeinated drinks including cappuccinos, vanilla lattes and salted caramel macchiatos. Consumers can follow the easy two-step guide by "emptying a froth packet into a mug and then brewing the K-Cup pod."

The collaboration of simplified home brewing and small-batch fair trade products brings a home-styled cup of coffee into each consumer's kitchen. This new line allows consumers to make their own lattes topped with desirable froth without having to leave their homes.