'Keurig Green Mountain Inc.' recently launched a new line of cafe-inspired java beverages called 'Green Mountain Coffee Coffeehouse.' This fresh new take on coffee allows consumers to enjoy warm cafe-themed beverages right at home.
The Green Mountain Coffee Coffeehouse line carries a variety of caffeinated drinks including cappuccinos, vanilla lattes and salted caramel macchiatos. Consumers can follow the easy two-step guide by "emptying a froth packet into a mug and then brewing the K-Cup pod."
The collaboration of simplified home brewing and small-batch fair trade products brings a home-styled cup of coffee into each consumer's kitchen. This new line allows consumers to make their own lattes topped with desirable froth without having to leave their homes.
The Keurig Brand Recently Launched 'Green Mountain Coffee Coffeehouse'
References: financialpost & bevindustry