Brands merge popular franchises with STEM to create engaging, enriching products
Implications - Combining characters and motifs from popular franchises with the benefits of STEM-focused play, toy brands are appealing to kids' fandom as well as parents' desire to provide their children with enriching activities. This clever marriage of interests is reflective of the high expectations today's parents have of products they purchase for their families.
Workshop Question — What pop culture franchise best matches with your brand? Why would that match appeal to your consumers?