Category
Lifestyle
Assisted Choices
Trend cluster
Category
Pop Cultural
Motivation
Celebrity culture and productivity collide for younger consumers.
3.7
Trend score
Trend
What is the Pop Cultural Motivation trend?
Pop Cultural Motivation: As Millennial presence in the workplace increases, new methods of management and motivation become necessary. A combination of celebrity culture and productivity is one example of this that speaks to modern values and traditional goals by leveraging the 360-degree view of celebrity that the youth generation holds.
Trend themes
Themes within the Pop Cultural Motivation trend
Three behaviours holding the trend together01
Celebrity Motivation
The use of celebrity culture in the workplace for motivating younger workers leads to market potential for personal branding, motivational content creation, and collaborations with digital media influencers.
02
Motivational personalization
Personalization as a tool for motivation leads to new market opportunities for personalized apps, motivational messaging tools, and motivation-tracking software.
03
Corporate poetry
The combination of corporate slogans and poetic form leads to market potential in art, design and writing, collaborations between poets and brands, and brand meditation tools.
Industry implications
What the Pop Cultural Motivation trend means for industry
Where the trend changes the playbookFor
Personal Branding
Opportunities in creating personal brands that could help motivate and influence workers through their online presence.
For
Motivational Technology
Opportunities for technology companies to create and offer personalized apps, motivational messaging tools and motivation-tracking software.
For
Art and Design
Opportunities for artists and designers to create art, poetry, and design that combines motivational messaging with branding.
Workshop question
In what ways can your brand align with pop culture references as a means to connect with younger consumer values?
Trend signals
Trend signals for Pop Cultural Motivation
Trend score 3.7 out of 10, from popularity 55%, activity 47%, freshness 8%.
Popularity55%
Activity47%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Pop Cultural Motivation trend
4 featured examples from Feb 4 to Aug 6, 2016CategoryPop Culture
Motivational Rap Posters
Numero Print Shop's Kanye West Print Encourages Hard Work and Dedication
The art print industry can cater to the demand for pop culture-themed prints and motivational artwork, attracting a wide range of customers including fans of celebrities like Kany…
CategoryTech
Motivational Alarm Apps
The Rock Creates His Own Alarm Clock App with Personal Ringtones
Develop innovative alarm clock apps with motivational features and personalized goal-setting functionalities.
CategoryArt & Design
Brand Slogan Poems
This Poem is Meant to Be Inspiring and is Comprised of Several Slogans
Disruptive innovation opportunity: Utilizing creative storytelling techniques to engage consumers and differentiate brands within the competitive landscape.
CategoryPop Culture
DJ-Advice Text Generators
Khaled Ipsum by Patrick Wong Turns Placeholder Text into Words of Wisdom
The graphic design industry can incorporate new text generators to enhance the placeholder text experience and provide more creative options for designers.
