Deep Eddy Vodka is an Austin-based beverage brand that is now showing fans how to craft signature cocktails in the comfort of their own home. Hosted by renowned mixologists Jason Ducharme and Ben Walker, the Texan company's cocktail maker sessions will be offered at Dripping Springs distillery starting this month.
Offered monthly, Deep Eddy Vodka's “Dive in to Mixology” series will introduce participants to the brand's latest product releases while teaching them how to make their very own tasty and handcrafted cocktails. In addition to learning how to make their very own beverage blends, participants of these mixology classes will learn about Deep Eddy's versatile product range and will get a chance to enjoy their finished cocktails in the company's sophisticated lounge -- located inside its distillery.
In an effort to reach a millennial demographic, beverage brands are inviting consumers to take part in experiential events that are not only memorable but also educational and promotional.
Why This Trend Is Growing
- Experiential Events
- Beverage brands are creating unique experiences to reach millennials through hands-on mixology classes and tastings.
- Cocktail Education
- Consumers are seeking education on how to craft their own signature cocktails and are willing to pay for classes and events that offer this skillset.
- Lounge Culture
- Beverage companies are creating sophisticated lounges inside distilleries to allow customers to sample and enjoy their products in a relaxed atmosphere.
Industries Being Reshaped
- Beverage
- Cocktail mixology classes and lounges offer beverage companies a new way to reach and educate their customers.
- Hospitality
- Hotels and restaurants can offer mixology classes and cocktail events as a unique experiential activity to attract and retain customers.
- Education
- Mixology classes are a unique and interactive way for educational institutions to teach hospitality and culinary students about the art of mixology and beverage service.
