Deep Eddy Vodka is an Austin-based beverage brand that is now showing fans how to craft signature cocktails in the comfort of their own home. Hosted by renowned mixologists Jason Ducharme and Ben Walker, the Texan company's cocktail maker sessions will be offered at Dripping Springs distillery starting this month.
Offered monthly, Deep Eddy Vodka's “Dive in to Mixology” series will introduce participants to the brand's latest product releases while teaching them how to make their very own tasty and handcrafted cocktails. In addition to learning how to make their very own beverage blends, participants of these mixology classes will learn about Deep Eddy's versatile product range and will get a chance to enjoy their finished cocktails in the company's sophisticated lounge -- located inside its distillery.
In an effort to reach a millennial demographic, beverage brands are inviting consumers to take part in experiential events that are not only memorable but also educational and promotional.