Category
Lifestyle
Assisted Choices
Trend cluster
Category
Granular
Gamification
Small tasks are incentivized to push motivation.
3.8
Trend score
Trend
What is the Granular Gamification trend?
Granular Gamification: Though used in many different ways, gamification is perhaps most useful for consumers when leveraged for small task completion. In the information age, maintaining focus and motivation is more difficult than ever, creating a need for ways to keep consumers interested in the mundane. This is the effect of the mass shift from product to experience, tempering consumer's expectations toward fun and frivolity.
Trend themes
Themes within the Granular Gamification trend
Three behaviours holding the trend together01
Gamified Productivity
Gamification is being applied to task completion and productivity tools for consumers to help with focus and motivation.
02
Tangible Rewards
Monetary or non-monetary tangible rewards are being used to incentivize consumers to complete mundane tasks and chores.
03
Focus and Goal-Setting Tools
Tools and apps are being designed to help people increase their focus, set goals, and achieve them within a set timeframe.
Industry implications
What the Granular Gamification trend means for industry
Where the trend changes the playbookFor
Productivity and Task Management Software
Developers and creators of productivity and task management software can integrate gamification and tangible reward systems into their platforms to increase user engagement and productivity.
For
Health and Wellness Industry
The health and wellness industry can capitalize on gamification and reward systems to motivate users to exercise, establish habits, and reach health goals.
For
Marketing and Advertising Industry
Marketing and advertising industry professionals can use gamification and reward systems to increase consumer engagement with brands and products.
Workshop question
What is the most rote aspect of consumers' experience with your brand? How would you gamify that aspect?
Trend signals
Trend signals for Granular Gamification
Trend score 3.8 out of 10, from popularity 59%, activity 46%, freshness 8%.
Popularity59%
Activity46%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Asia-Pacific
Evidence
Examples of the Granular Gamification trend
4 featured examples from Mar 30 to Dec 22, 2016CategoryLifestyle
Life Goal Productivity Tools
'Focal Point' Expedites Your Focus to Helps You Achieve Your Goals
Developing software that assists users in personal productivity planning and goal achievement presents an opportunity for disruption and innovation in the software industry
CategoryTech
Motivational Task Managers
The Fillip App Helps You Complete Daily Tasks and Get Motivation
Developing task management apps with motivational features presents a disruptive innovation opportunity within the app development industry.
CategoryTech
Incentivized Household Chore Apps
The OurHome App Rewards Family Members for Doing Various Chores
Mobile app developers can explore the opportunity of creating innovative task management apps with gamified features.
CategoryLifestyle
Task-Incentivizing Apps
Kimmie is a New Platform That Motivates Users with a Workout Reward System
Disruptive innovation opportunity: Incorporate a workout reward system into health and wellness apps to motivate users to stick to their fitness goals.
