'G・U・M PLAY' is the name of a connected toothbrush that's been enhanced with gamified features in order to make oral care routines more fun.
With the G・U・M PLAY toothbrush attachment and the accompanying app, people of all ages are able to enhance their brushing experience with one of three apps. Over the course of three minutes, Mouth Band turns a toothbrush into a musical instrument, Mouth News plays audio news and Mouth Monster, which has kids fight real bacteria in their mouthes while battling virtual creatures on a mobile screen.
Gamification systems are now being applied to apps on everything from household chores to homework. As well as offering entertainment in the moment, these gamified systems help kids and adults to foster healthy long-term relationships with tasks that are often unenjoyable.