In the spirit of giving, the frozen food brand Marie Callender's has added on-pack codes to its products that allow consumers to help support a good cause. With the holidays just around the corner, the initiative demonstrates how brands can ramp up their charitable efforts in a way that also involves consumers.
As part of the 'Comforts from Home Project,' Marie Callender's intends to raise upwards of $300,000 for Habitat For Humanity. In order to achieve this goal, the company is adding on-pack codes to its products, which consumers can subsequently enter online. For each code entered, Marie Callender's will donate $0.50 to Habitat For Humanity and its efforts to "build strength, stability and self-reliance through home ownership."