Virtual pet simulation games really aren't all that realistic when you think about it—you don't have to get your hands dirty, spend any money and you don't have to actually get off the couch and exercise. The Wokamon app keeps the best aspects of owning a virtual pet, like it being free, but it does require you to take your digital critter on a real walk.
Even the word "pedometer" sounds boring, but Wokamon makes step-trackers fun by combining it with caring for a virtual pet. Now, there's actually an incentive to get walking, since the more active you are, the more your Wokamon will gain experience and level up. In-app, multiple Wokamons can be unlocked, there are many worlds to explore and you can even customize your digi-pets.
What Makes This Trend Stand Out
- Virtual Pet Games
- Disruptive innovation opportunity: Develop virtual pet games that combine physical activity with digital interaction.
- Fitness Tracking Apps
- Disruptive innovation opportunity: Create fitness tracking apps that incorporate gamification elements to motivate users.
- Gamifying Exercise
- Disruptive innovation opportunity: Gamify exercise by creating interactive experiences tied to physical activity.
Sectors Adopting This
- Gaming
- Disruptive innovation opportunity: Integrate gamification into the gaming industry to encourage physical activity.
- Fitness
- Disruptive innovation opportunity: Merge fitness and technology industries by developing interactive fitness tracking apps.
- Wellness
- Disruptive innovation opportunity: Innovate the wellness industry by combining digital pet simulators with physical exercise trackers.
