Category
Lifestyle
Assisted Choices
Trend cluster
Category
Simplified
Cycle
Resources on fertility, menstruation, and women's health push education.
3.3
Trend score
Trend
What is the Simplified Cycle trend?
Simplified Cycle: It's often said that women's issues are all-inclusive, meaning everything from feminism to female reproductive health can only progress when everyone, regardless of gender or age, becomes involved. Pushing this forward, more resources dedicated to simplifying and educating all consumers on women's health can be observed. This speaks to an increased attitude of inclusivity across the board, which is especially prevalent for the digital native.
Trend themes
Themes within the Simplified Cycle trend
Three behaviours holding the trend together01
Women's Health Education
As resources push for more education for consumers of all genders and ages on women's health, there is a growing trend towards inclusivity.
02
Comprehensive Menstruation/Fertility Tracking Apps
Companies are offering all-in-one apps for women to track their menstrual cycles, fertility, safe intercourse, mood, symptoms, sleep and fitness data and more, as well as providing platforms for community support.
03
Interactive Menstrual Cycle Education
New learning tools such as board games with illustrations of period-related objects and body parts are being created to provide more comprehensive and interactive menstrual cycle education in schools and homes.
Industry implications
What the Simplified Cycle trend means for industry
Where the trend changes the playbookFor
Health Tech
Health tech companies are at the forefront of inclusive women's health education and offering comprehensive menstruation/fertility tracking apps.
For
Human Resources
Companies may wish to offer menstrual leave policies as a way to create a healthier work-life balance, increase productivity and employee satisfaction.
For
Education
Educators and designers are creating new tools like board games to provide interactive menstrual cycle education in schools and other educational settings.
Workshop question
How could you make consumers' time with your brand a more inclusive experience?
Trend signals
Trend signals for Simplified Cycle
Trend score 3.3 out of 10, from popularity 53%, activity 38%, freshness 8%.
Popularity53%
Activity38%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Simplified Cycle trend
5 featured examples from Jul 31, 2015 to Sep 15, 2016CategoryLifestyle
Educational Menstrual Cycle Games
This Board Game Shifts Tween Perspectives on Periods
The game industry has the opportunity to create more educational games like The Period Game that promote learning through play.
CategoryLifestyle
Intimacy-Tracking Apps
Glow's Ruby App Helps Women Get Insights on Intimate Health Issues
Opportunity for health tech companies to develop innovative solutions that track and provide insights on intimate health issues for women.
CategoryTech
Menstruation Calendar Apps
This App Allows Women to Track their Menstruation Cycles
Innovative Healthtech startups which focus on offering women's health solutions based on menstrual cycle tracking.
CategoryLifestyle
Period Pain Policies
This British Company Allows Female Employees to Take Menstrual Leave
HR departments can lead the way in implementing menstrual leave policies and workplace flexibility options.
CategoryTech
Comprehensive Fertility Apps
The Ovia Fertility Digitally Monitors Menstrual and Ovulation Cycles
Companies in the HealthTech industry can develop new apps and platforms that use data algorithms to provide personalized health information and predictions.
