Category
Lifestyle
Assisted Choices
Trend cluster
Category
Fauxdulgent
Patisserie
Healthy consumers seek baked goods that use alternative ingredients.
4.5
Trend score
Trend
What is the Fauxdulgent Patisserie trend?
Fauxdulgent Patisserie: The ongoing health wave is influencing packaged goods brands and dining venues to offer treats and pastries that are vegan-friendly, organic and appeal to consumers with dietary restrictions. This opens indulgences up to consumers who are strictly prioritizing health, permitting both the flavor and experience typically associated with baked goods. This speaks to the need to consume experiences, as well as products.
Trend themes
Themes within the Fauxdulgent Patisserie trend
Three behaviours holding the trend together01
Healthy Indulgences
Consumers seek out indulgent treats that prioritize health and wellness through vegan, organic, and dietary restriction-friendly ingredients.
02
Customization
Customizable, personalized and made-to-order baked goods become a trend in gourmet baked good stores.
03
Plant-Based Eating
Veganism and plant-based diets continue to influence the bakery industry as more stores opt for all-vegan offerings and plant-based ingredients.
Industry implications
What the Fauxdulgent Patisserie trend means for industry
Where the trend changes the playbookFor
Bakery
New trends in the bakery industry include healthier indulgences, customization and the use of more plant-based ingredients.
For
Foodtech
Advancements in foodtech can help in creating new plant-based ingredients, reducing waste in production, and customizing baked goods at scale.
For
Lifestyle and Wellness
The focus on health and wellness through dietary choices and plant-based eating is becoming a more prominent aspect of consumers' lifestyles.
Workshop question
How can your brand elevate the experience that surrounds your product or service?
Trend signals
Trend signals for Fauxdulgent Patisserie
Trend score 4.5 out of 10, from popularity 66%, activity 61%, freshness 8%.
Popularity66%
Activity61%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Fauxdulgent Patisserie trend
5 featured examples from Jun 12, 2015 to Sep 14, 2016CategoryLifestyle
Plant-Based Bakeries
'Sweets by CHLOE' is a New Vegan Offshoot from Chloe Coscarelli
The rise of vegan bakeries and plant-based eateries presents an opportunity for the food service industry to cater to the growing demand for plant-based options.
CategoryLifestyle
Galaxy Donut Designs
The Cosmic Vegan Donut Recipe Features Designs That Are Out of This World
Companies in the food and beverage industry can explore the creation of visually stunning and unique food designs, targeting both vegan and non-vegan consumers.
CategoryLifestyle
Gourmet Donut Shops
Blue Star Donuts Offers a Myriad of Artisanal and Guilt-Free Recipes
Opportunities for businesses in the food and beverage industry to innovate by offering unique and high-quality donuts made with organic and locally sourced ingredients.
CategoryLifestyle
Indulgent Raw Vegan Desserts
Kuala Lampur's The Honest Treat Bakery Offers Guilt-Free Treats
Disruptive innovation opportunity: Implement innovative techniques and ingredients to create guilt-free baked goods for customers with dietary restrictions.
CategoryLifestyle
Gourmet Cinnamon Buns
Cinnaholic's Customizable Baked Goods are All Vegan
Disruptive innovation opportunity: Implement automated baking processes and robotic technology to increase efficiency and productivity in the bakery industry.
