Familial safety takes precedence with eco cleaning products
Implications - Looking to increase holistic wellness throughout their lives, consumers are opting for products that help them take better care of their families and homes. With the shifting of consumer priorities as the health and wellness movement overshadows environmental concerns of the past, eco products are adapting their branding to emphasize the nurturing and safety of loved ones.
Workshop Question - Is your brand presenting socially conscious messages to the public? If so, how can you improve the message to more globally inclusive? If not, how might you incorporate this moving forward?