Familial safety takes precedence with eco cleaning products
Implications - Looking to increase holistic wellness throughout their lives, consumers are opting for products that help them take better care of their families and homes. With the shifting of consumer priorities as the health and wellness movement overshadows environmental concerns of the past, eco products are adapting their branding to emphasize the nurturing and safety of loved ones.
Workshop Question - Is your brand presenting socially conscious messages to the public? If so, how can you improve the message to more globally inclusive? If not, how might you incorporate this moving forward?
Trend Themes
1. Rise of Eco-friendly Cleaning Products - Brands are adapting their branding to emphasize the nurturing and safety of loved ones as the health and wellness movement overshadows environmental concerns.
2. Growing Concern for Chemicals in Cleaning Products - Consumers concerned with the consumption of harmful chemicals are now choosing cleaner and more natural ingredients for products they buy.
3. Cruelty-free Brands Gaining Market Share - Brands promoting plant-based formulas and refusing to test on animals are setting trends in the market.
Industry Implications
1. Homecare Industry - Brands can adapt a more eco-friendly image to promote the nurturing and safety of families.
2. Petcare Industry - Brands can highlight their natural derived ingredients and market towards pet owners concerned about harmful chemicals.
3. Beauty and Personal Care Industry - Brands offering non-toxic, synthetic-free, cruelty-free, and plant-powered solutions can help consumers make a safer choice.
