Ideas
Explore the world's #1 largest database of ideas and innovations, with over 400,000 inspiring examples.
Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 750 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 200,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Books
Join 20,000,000+ people getting better and faster with our New York Times Bestselling methods, best innovation books & keynote videos.
Dashboard
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI
Learn how the Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
Overview
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Keynotes & Workshops
Empower your team with the insights and frameworks they need to innovate better and faster.
Custom Research
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Futurists
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
Internships
Grow your professional skillset in an award-winning workplace.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
World Summit
Learn why 97% of people rate it "the best innovation conference ever".
1-Day Innovation Events
Explore our 2019 tour dates and find the best city to inspire your team.
Custom Events
Bring Future Festival to your team or event with our custom programming.
Search our database of over 390,000 cutting edge ideas.
SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,236 more

Careful Cleanser

Familial safety takes precedence with eco cleaning products

Implications - Looking to increase holistic wellness throughout their lives, consumers are opting for products that help them take better care of their families and homes. With the shifting of consumer priorities as the health and wellness movement overshadows environmental concerns of the past, eco products are adapting their branding to emphasize the nurturing and safety of loved ones.
Workshop Question — Is your brand presenting socially conscious messages to the public? If so, how can you improve the message to more globally inclusive? If not, how might you incorporate this moving forward?
4.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
7 Featured, 61 Examples:
89,547 Total Clicks
Date Range:
Mar 16 — Apr 18
Trending:
Average
Consumer Insight Topics:

Featured Examples

Non-Toxic Plant-Powered Cleaners
Non-Toxic Plant-Powered Cleaners
Saje Wellness' Home Cleaning Line is Eco & Synthetic-Free
Saje Wellness has introduced a number of functional essential oil blends for health and a variety of skincare solutions over the years, and now it is moving into home care with its all-new Home... MORE
Eco-Friendly Paper Laundry Detergent
Eco-Friendly Paper Laundry Detergent
Dizolve Reduces Transportation Pollution by 94 Percent
Environmental consciousness has become an important topic in the world of cleaning products, and Dizolve laundry detergent addresses consumer concerns in a creative, unexpected way. While most... MORE
All-Natural Pet Shampoos
All-Natural Pet Shampoos
Duncan and Friends is a Naturally Derived Pet Shampoo
Launched in 2014, Duncan and Friends Pet Supply Co is a great solution for pet owners concerned about harmful chemicals in traditional products. The naturally derived pet shampoo is an innovative... MORE
Infant-Friendly Detergents
Infant-Friendly Detergents
Babyganics' Baby-Safe Laundry Essentials are Free from Harsh Chemicals
For parents who are looking for a safer way to clean their clothes, Babyganics’ Baby-Safe Laundry Essentials contains all the products needed to keep clothing looking and feeling fresh.... MORE
Free-From Household Cleaners
Free-From Household Cleaners
Fresh Thyme's Household Cleaning Products Tout Natural Ingredients
To complement its existing plant-based, free-from product range, Fresh Thyme launched a collection of household cleaning products. These new plant-based household cleaners include a laundry detergent,... MORE
Cruelty-Free Chinese Cleaners
Cruelty-Free Chinese Cleaners
eco&more Aims to Get Chinese Consumers Caring About Animal Testing
eco&more is setting itself apart as a leader in the cruelty-free movement. While there are many products in North America that boast cruelty-free labels, this brand founded in Shanghai is... MORE
Baby-Safe Dryer Balls
Baby-Safe Dryer Balls
Babygenics' Organic and Toxin-Free Dryer Balls Keep Fabrics Soft and Gentle
Babygenics’ organic wool dryer balls are designed to keep clothes feeling soft and delicate while ensuring that babies are safe from unwanted toxins. The eco-friendly dryer balls are a safer... MORE

Related Trend Reports & Custom Market Research

Related Examples

Neon Sunscreen Sticks
Neon Sunscreen Sticks
Bare Republic's Eye-Catching Sunscreen is Available in a Rainbow of Colors
Oversized Nail Polish Packages
Oversized Nail Polish Packages
Deco Miami's Resort Label Bottles Target Millennials Who Want More
Afro-Specific Hair Products
Afro-Specific Hair Products
Dizziak Offers Style-Specific and Vegan Hair Products
Multivitamin Eye Creams
Multivitamin Eye Creams
Drunk Elephant’s C-Tango Eye Cream Offers Firmer Skin Over Time
Self-Tanning Water Sprays
Self-Tanning Water Sprays
Isle of Paradise's Sunless Tanner is Cruelty-Free, Vegan and Organic
Solid Watermelon Serums
Solid Watermelon Serums
Milk Makeup's Mess-Free Solid Serum Boasts Brightening Properties
Cork-Based Skincare Lines
Cork-Based Skincare Lines
Birkenstock Launched a Cruelty-Free Skincare Range Powered by Cork Oak
Vegan Beauty Pop-Ups
Vegan Beauty Pop-Ups
The 'Little Vegan Pop-Up' by Superdrug Spotlights Plant-Based Beauty Products
Wellness Brand Podcasts
Wellness Brand Podcasts
Saje's 'Well Now' Shares Conversations with Doctors, Healers and Experts
Aromatic Nasal Inhalers
Aromatic Nasal Inhalers
Saje Natural Wellness Inhalers Offer Solutions for Stress, Energy and More
Caffeinated Eye Care Formulas
Caffeinated Eye Care Formulas
The Ordinary's Caffeine Solution 5% + EGCG Targets Puffy, Dark Skin
Calming Skin Serums
Calming Skin Serums
Saje Wellness' Serum for Sensitive Skin Soothes with Roman Chamomile
Crystal Aromatherapy Necklaces
Crystal Aromatherapy Necklaces
Saje Wellness' Crystal Pendants Can Be Filled with Scented Sheets
Essential Oil Advent Calendars
Essential Oil Advent Calendars
Saje's '12 Days of Wellness' Showcases Oils and Their Origins
Essential Oil Subscriptions
Essential Oil Subscriptions
Saje Wellness' 'Endless Essentials' Permits Continuous Ordering
Pain Relief Massage Oils
Pain Relief Massage Oils
Saje Wellness' 'Pain Release' Topical Analgesic Eases Bodily Discomfort
play_circle_filled Dual-Chamber Diffusers
Dual-Chamber Diffusers
Saje Wellness' 'aromaTime' Compact Diffuser Has Two Separate Tanks
Aromatic Bridal Kits
Aromatic Bridal Kits
Saje Wellness' Bridal Body Care Set Refreshes and Relaxes
Plant-Based Body Care Collections
Plant-Based Body Care Collections
Fresh Thyme's Products Have a 'Free From' Ingredient Policy
play_circle_filled Eco-Conscious Comedic Cleaner Campaigns
Eco-Conscious Comedic Cleaner Campaigns
Seventh Generation 'Come Clean' Features Maya Rudolph
Magazine-Branded Cleaners
Magazine-Branded Cleaners
The 'Real Simple Clean' Line was Created by Time Inc.'s 'REAL SIMPLE'
Non-Chemical Citrus Cleaners
Non-Chemical Citrus Cleaners
Lemi Shine's Household Cleaners are Powered by Citrus Extracts
Eco-Friendly Toilet Cleaners
Eco-Friendly Toilet Cleaners
The Brand 'Ecover' Offers Natural Cleaning Solutions for the Home
Streak-Free Multipurpose Cleaners
Streak-Free Multipurpose Cleaners
Puracy Offers Versatile Natural Cleaning Products for the Home
Immune-Boosting Cleaner Concentrates
Immune-Boosting Cleaner Concentrates
This Potent Natural Cleanser Purifies and Protects the Home
All-Natural Appliance-Polishing Sprays
All-Natural Appliance-Polishing Sprays
Better Life's Stainless Steel Polish is Chemical-Free
Sustainable Stain Removers
Sustainable Stain Removers
Earth Friendly Products' Spray Eliminates Organic Stains and Odor
Biodegradable Furniture Sprays
Biodegradable Furniture Sprays
Murchison-Hume's Furniture Spritzer Acts as a Duster for Furniture
Citric Bathroom Cleaners
Citric Bathroom Cleaners
Method Antibac Toilet Cleans Toilet Bowls without Harsh Chemicals
Hand-Drawn Grocery Branding
Hand-Drawn Grocery Branding
The RedMart Private Label Products are Branded in a Playful Way
No-Rinse Cleansers
No-Rinse Cleansers
Baby Magic's No-Rinse Wash is Made to Be Used Without Water
Plant-Based Bath Products
Plant-Based Bath Products
This All-Natural Bubble Bath Calms and Comforts Babies
Mild Lavender Baby Soaps
Mild Lavender Baby Soaps
Rocky Mountain Soap Ensures a Safe and Soothing Clean with Its Product
Premium Bamboo Washcloths
Premium Bamboo Washcloths
These Bamboo Baby Washcloths are a Softer Alternative to Cotton
Soothing Infant Eczema Washes
Soothing Infant Eczema Washes
MetaDerm's Natural Baby Eczema Wash Helps Soothe Inflamed Skin
Infant-Friendly Laundry Packs
Infant-Friendly Laundry Packs
These 4-in-1 Laundry Packs are Safe for Babies and Sensitive Skin
Ultra-Gentle Infant Cleaners
Ultra-Gentle Infant Cleaners
This 2-in-1 Cleanser Can Be Used to Clean Babies from Head to Toe
Infantile Self-Cleaning Appliances
Infantile Self-Cleaning Appliances
Hyerim Shin's 'Graduate Shows' Products Borrow Baby Behaviors
Natural Breastfeeding Bottles
Natural Breastfeeding Bottles
Medela's 'Calma' Bottle Emulates the Natural Rhythms of Nursing
Odor-Controlling Detergents
Odor-Controlling Detergents
The 'DeFUNKit' Washing Detergent Prevents Garments from Holding Odors
Aromatic Cat Litter
Aromatic Cat Litter
'Aromaticat' Makes Scented Silica Gel to Improve Household Pet Odours
Bug-Based Dog Snacks
Bug-Based Dog Snacks
'Chirpies' are Soft Dog Treats are Made with Cricket Flour
Canine Seat Protectors
Canine Seat Protectors
The Backseat Dog Seat Cover Protects with a Soft Finish to Sooth Canines
Pet Health Trackers
Pet Health Trackers
The 'Canhe-Fit' Pet Collar Provides Actionable Advice for Owners
Miniature Mushroom Vacuums
Miniature Mushroom Vacuums
This Hands-Free Household Cleaner Targets Hard to Reach Places
Charismatic Dog Snack Branding
Charismatic Dog Snack Branding
WOOF! FOR DOGS is a Line of Snack Foods for Canine Companions
Ergonomically Designed Pet Beds
Ergonomically Designed Pet Beds
The Wake & Wag Pet Bed is Crafted From Military-Grade Materials
Luxurious Pooch Products
Luxurious Pooch Products
The Jorge Bendersky x M.Boutique Collection Keeps Dogs Dapper and Chic
Illustrated Pooch Packaging
Illustrated Pooch Packaging
The Kiehl's Dog Collection Boasts Graphic Grooming Products
Potent Laundry Detergents
Potent Laundry Detergents
This Concentrated Laundry Sauce is Capable of Washing Over 100 Loads
Water-Activated Cleaners
Water-Activated Cleaners
Splosh Lets Consumers Take on the Task of Diluting its Product with Water
Multipurpose Laundry Detergents
Multipurpose Laundry Detergents
Method's 4X Concentrated Detergent Doubles as a Soak for Stains
Paw-Printed Pet Shampoos
Paw-Printed Pet Shampoos
'Tibbi' Uses a Paw Print as a Logo for its Dog Shampoos & Soaps
Vegan Pet Soaps
Vegan Pet Soaps
'Clean Canine' is a Cruelty-Free Organic Dog Shampoo
DIY Clothing Detergents
DIY Clothing Detergents
The Pop Sugar Homemade Laundry Booster Can Be Made at Home
Waste-Free Clothing Cleaners
Waste-Free Clothing Cleaners
MyGreenFills Sells Zero Waste Eco-Friendly Cleaning Products
Homemade Laundry Boosters
Homemade Laundry Boosters
Pop Sugar's DIY Detergent Tutorials is Freshly Scented and Inexpensive
Wholesome Natural Cleaners
Wholesome Natural Cleaners
VeraClean's Natural Cleaning Products Pride Themselves on Purity
Biodegradable Cleaning Bottles
Biodegradable Cleaning Bottles
Clean the Ocean's Bottles Reduce Waste That Will End Up at Sea
Homemade Laundry Accessories
Homemade Laundry Accessories
These DIY Dryer Sheets and Reusable Dryer Balls are Natural Products
Simple Laundry Detergents
Simple Laundry Detergents
The Simply Co.'s Detergent is Plant, People and Planet-Friendly