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Careful Cleanser

Familial safety takes precedence with eco cleaning products

Implications - Looking to increase holistic wellness throughout their lives, consumers are opting for products that help them take better care of their families and homes. With the shifting of consumer priorities as the health and wellness movement overshadows environmental concerns of the past, eco products are adapting their branding to emphasize the nurturing and safety of loved ones.
Workshop Question - Is your brand presenting socially conscious messages to the public? If so, how can you improve the message to more globally inclusive? If not, how might you incorporate this moving forward?
Trend Themes
1. Rise of Eco-friendly Cleaning Products - Brands are adapting their branding to emphasize the nurturing and safety of loved ones as the health and wellness movement overshadows environmental concerns.
2. Growing Concern for Chemicals in Cleaning Products - Consumers concerned with the consumption of harmful chemicals are now choosing cleaner and more natural ingredients for products they buy.
3. Cruelty-free Brands Gaining Market Share - Brands promoting plant-based formulas and refusing to test on animals are setting trends in the market.
Industry Implications
1. Homecare Industry - Brands can adapt a more eco-friendly image to promote the nurturing and safety of families.
2. Petcare Industry - Brands can highlight their natural derived ingredients and market towards pet owners concerned about harmful chemicals.
3. Beauty and Personal Care Industry - Brands offering non-toxic, synthetic-free, cruelty-free, and plant-powered solutions can help consumers make a safer choice.
3.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
7 Featured, 61 Examples:
136,089 Total Clicks
Date Range:
Mar 16 — Apr 18
Trending:
Average
Consumer Insight Topics:

Featured Examples

Non-Toxic Plant-Powered Cleaners
Non-Toxic Plant-Powered Cleaners
Saje Wellness' Home Cleaning Line is Eco & Synthetic-Free
Saje Wellness has introduced a number of functional essential oil blends for health and a variety of skincare solutions over the years, and now it is moving into home care with its all-new Home... MORE
Eco-Friendly Paper Laundry Detergent
Eco-Friendly Paper Laundry Detergent
Dizolve Reduces Transportation Pollution by 94 Percent
Environmental consciousness has become an important topic in the world of cleaning products, and Dizolve laundry detergent addresses consumer concerns in a creative, unexpected way. While most... MORE
All-Natural Pet Shampoos
All-Natural Pet Shampoos
Duncan and Friends is a Naturally Derived Pet Shampoo
Launched in 2014, Duncan and Friends Pet Supply Co is a great solution for pet owners concerned about harmful chemicals in traditional products. The naturally derived pet shampoo is an innovative... MORE
Infant-Friendly Detergents
Infant-Friendly Detergents
Babyganics' Baby-Safe Laundry Essentials are Free from Harsh Chemicals
For parents who are looking for a safer way to clean their clothes, Babyganics’ Baby-Safe Laundry Essentials contains all the products needed to keep clothing looking and feeling fresh.... MORE
Free-From Household Cleaners
Free-From Household Cleaners
Fresh Thyme's Household Cleaning Products Tout Natural Ingredients
To complement its existing plant-based, free-from product range, Fresh Thyme launched a collection of household cleaning products. These new plant-based household cleaners include a laundry detergent,... MORE
Cruelty-Free Chinese Cleaners
Cruelty-Free Chinese Cleaners
eco&more Aims to Get Chinese Consumers Caring About Animal Testing
eco&more is setting itself apart as a leader in the cruelty-free movement. While there are many products in North America that boast cruelty-free labels, this brand founded in Shanghai is... MORE
Baby-Safe Dryer Balls
Baby-Safe Dryer Balls
Babygenics' Organic and Toxin-Free Dryer Balls Keep Fabrics Soft and Gentle
Babygenics’ organic wool dryer balls are designed to keep clothes feeling soft and delicate while ensuring that babies are safe from unwanted toxins. The eco-friendly dryer balls are a safer... MORE

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