To complement its existing plant-based, free-from product range, Fresh Thyme launched a collection of household cleaning products. These new plant-based household cleaners include a laundry detergent, as well as all-purpose, glass and bathroom-cleaning sprays.
To emphasize its carefully selected ingredient lists, the products are labeled with small panels that call out exclusions like harmful chemicals, artificial fragrances and dyes. Fresh Thyme's plant-based body care brand also stresses a strict free-from artificial ingredient policy.
The household cleaning products boast fresh, soothing scents like Lavender Vanilla, Citrus Thyme and Eucalyptus Aloe, with a fragrance-free option also available for those who are sensitive.
The bright, fresh and eco-inspired design for this new Fresh Thyme range made by The Creative Pack has been recognized as award-winning.
What's Driving This Trend
- Plant-based Cleaning Products
- There is a growing trend towards using natural and plant-based ingredients in household cleaning products, providing opportunities for companies to offer safer and more environmentally friendly cleaning options.
- Chemical-free Labels
- Increasing use of clear labeling emphasizing exclusions such as harmful chemicals, artificial fragrances and dyes helps customers make informed purchases based on their values and needs.
- Eco-design Packaging
- Consumers increasingly prefer eco-friendly packaging, creating potential to offer aesthetically inspired, award-winning designs with sustainability in mind.
Who This Affects Most
- Household Cleaning Industry
- Companies in the household cleaning industry can respond with reformulated products that cater to consumers seeking plant-based ingredients and natural scents.
- Retail Industry
- Eco-friendly brands that offer safe and sustainable products can be increasingly marketed through mainstream retail outlets or online platforms.
- Packaging Industry
- The rising demand for more sustainable packaging solutions can inspire the creation of innovative, visually-appealing, and eco-friendly packaging materials.
