Fresh Thyme's Household Cleaning Products Tout Natural Ingredients
Laura McQuarrie — June 21, 2017 — Eco
References: freshthyme & packagingoftheworld
To complement its existing plant-based, free-from product range, Fresh Thyme launched a collection of household cleaning products. These new plant-based household cleaners include a laundry detergent, as well as all-purpose, glass and bathroom-cleaning sprays.
To emphasize its carefully selected ingredient lists, the products are labeled with small panels that call out exclusions like harmful chemicals, artificial fragrances and dyes. Fresh Thyme's plant-based body care brand also stresses a strict free-from artificial ingredient policy.
The household cleaning products boast fresh, soothing scents like Lavender Vanilla, Citrus Thyme and Eucalyptus Aloe, with a fragrance-free option also available for those who are sensitive.
The bright, fresh and eco-inspired design for this new Fresh Thyme range made by The Creative Pack has been recognized as award-winning.
To emphasize its carefully selected ingredient lists, the products are labeled with small panels that call out exclusions like harmful chemicals, artificial fragrances and dyes. Fresh Thyme's plant-based body care brand also stresses a strict free-from artificial ingredient policy.
The household cleaning products boast fresh, soothing scents like Lavender Vanilla, Citrus Thyme and Eucalyptus Aloe, with a fragrance-free option also available for those who are sensitive.
The bright, fresh and eco-inspired design for this new Fresh Thyme range made by The Creative Pack has been recognized as award-winning.
Trend Themes
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Plant-based Cleaning Products — There is a growing trend towards using natural and plant-based ingredients in household cleaning products, providing opportunities for companies to offer safer and more environmentally friendly cleaning options.
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Chemical-free Labels — Increasing use of clear labeling emphasizing exclusions such as harmful chemicals, artificial fragrances and dyes helps customers make informed purchases based on their values and needs.
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Eco-design Packaging — Consumers increasingly prefer eco-friendly packaging, creating potential to offer aesthetically inspired, award-winning designs with sustainability in mind.
Industry Implications
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Household Cleaning Industry — Companies in the household cleaning industry can respond with reformulated products that cater to consumers seeking plant-based ingredients and natural scents.
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Retail Industry — Eco-friendly brands that offer safe and sustainable products can be increasingly marketed through mainstream retail outlets or online platforms.
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Packaging Industry — The rising demand for more sustainable packaging solutions can inspire the creation of innovative, visually-appealing, and eco-friendly packaging materials.
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