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Top 65 Personal Care Trends in May

From SPF Hair Sprays to Detoxifying Nail Polishes

— May 28, 2017 — Eco
May 2017 personal care trends reveal one significant pattern – the infusion of "on-trend" ingredients into products that one might not expect.

The first example of this pattern is the Formula N°6 Natural Hair Treatment, which is an organic and vegan hair product that seeks to protect hair from environmental pollutants. The natural products in the hair care product function as a sort of "SPF for the hair," protecting it from harmful UV rays while keeping it moisturized and silky.

Another example is the 'All Fired Up' nail polish offered by the brand NAILS INC. The polish contains activated charcoal and seeks to protect those who wear it against toxins and pollutants. The brand also offers nail polishes that contain matcha, turmeric and kale.
6.3
Score
Popularity
Activity
Freshness
63
Dewy Highlighting Gels
Dewy Highlighting Gels
Marc Jacobs' Dew Drops Provide a Natural Glow to the Skin
<
62
Colored Eye-Brightening Pencils
Colored Eye-Brightening Pencils
NYX's Eye Pencils Can Create Distinct but Subtle Makeup Looks
<
61
WOC Cosmetic Collections
WOC Cosmetic Collections
Black Opal Celebrates a Diverse Range of Skin Tones and Undertones
<
60
Long-Lasting Creamy Lip Liners
Long-Lasting Creamy Lip Liners
Kat Von D's Everlasting Lip Liner Comes in 30 Different Shades
<
59
Medium Skin Tone Cosmetics
Medium Skin Tone Cosmetics
Stellar's Limitless Foundation is Made in 22 Medium Shades
<
58
Hair Buildup Micellar Serums
Hair Buildup Micellar Serums
The Buildup Buster Serum Was Designed to Deeply Cleanse Hair
<
57
Treatment-Focused Corporate Offices
Treatment-Focused Corporate Offices
The Aesop France Offices are Open to the Public for Treatments
<
56
Chocolatey Lip Scrubs
Chocolatey Lip Scrubs
Lush's New Chocolate Lip Scrub Has a Tinge of Delicious Orange Flavor
<
55
Self-Tanning Face Wipes
Self-Tanning Face Wipes
Tarte Cosmetics' Tanning Towelettes Nourish and Add a Glow to the Skin
<
54
Skin-Tightening Body Creams
Skin-Tightening Body Creams
Sol De Janeiro's Cream Aims to Improve Skin Imperfections
<
53
Caffeinated Bath Salts
Caffeinated Bath Salts
Callyssee's Scented Bath Salts Boast the Aroma of Coffee Arabica
<
52
Office-Inspired Makeup Packs
Office-Inspired Makeup Packs
This New Benefit Kit Was Made for Working Women on the Go
<
51
Popstar Highlighter Launches
Popstar Highlighter Launches
Rihanna Shared the News of Her Own Highlighter with Fenty Beauty
<
50
Adjustable Vanity Mirror Palettes
Adjustable Vanity Mirror Palettes
Pur Cosmetics' New Vanity Palettes are Perfect for Travel
<
49
SPF Hair Sprays
SPF Hair Sprays
Baiser's Natural Hair Treatment Boasts Ingredients with Natural SPF
<
48
Shoppable Foundation-Matching Apps
Shoppable Foundation-Matching Apps
The Slapp App Helps Users to Find Their Perfect Shade
<
47
Refreshing Skincare Kits
Refreshing Skincare Kits
Origins' New Limited-Edition Collection is Perfect for All Skin Types
<
46
Bamboo Cleansing Cloths
Bamboo Cleansing Cloths
Consonant Skincare's Come Clean Wipes are 100% Natural and Biodegradable
<
45
Energizing Coffee Body Scrubs
Energizing Coffee Body Scrubs
This Exfoliator from Simple Sugars Leaves Skin Feeling Silky Smooth
<
44
Overnight Nail Treatments
Overnight Nail Treatments
This Superfood-Infused NAILS INC Product Nourishes Nails at Night
<
43
Uplifting Beauty Rollers
Uplifting Beauty Rollers
Nurse Jamie's Massager Stimulates to Improve One's Complexion
<
42
Multipurpose Facial Sprays
Multipurpose Facial Sprays
Supergoop's Setting Spray Controls Oil, Sets Makeup and Protects
<
41
Tropically Branded Makeup Collections
Tropically Branded Makeup Collections
MAC's New 'Fruity Juicy' Line Features Bold Summery Artwork
<
40
Detoxifying Charcoal Nail Polish
Detoxifying Charcoal Nail Polish
This Gray Nail Polish from NAILS INC Protects Against Toxins
<
39
Manga Princess-Inspired Highlighters
Manga Princess-Inspired Highlighters
Tooth and Nail Cosmetics Launched Sailor Moon Highlighters
<
38
Multi-Shade Blotting Powders
Multi-Shade Blotting Powders
Kat Von D Beauty's Lock-It Blotting Powder Comes in Four Shades
<
37
Interchangeable Cosmetic Cases
Interchangeable Cosmetic Cases
The Renzoe Box Makeup Cases Intermix Different Brands
<
36
Modern Mom-Inspired Lipsticks
Modern Mom-Inspired Lipsticks
The New Lime Crime Lipstick Kits are Called M$LF
<
35
Pediatrician-Tested Baby Cosmetics
Pediatrician-Tested Baby Cosmetics
The Baby Dove Care Cosmetics are Formulated for Infants
<
34
Ayurvedic Exfoliating Shampoos
Ayurvedic Exfoliating Shampoos
Aveda's Hair Care Product Clears the Scalp of Sebum and Buildup
<
33
Overnight Beauty Serums
Overnight Beauty Serums
Beuti's Night Skincare Product Fights Aging and Inflammation
<
32
Makeup Cleansing Oil Sticks
Makeup Cleansing Oil Sticks
Makeup Removal is Convenient With Urban Decay's Cleansing Sticks
<
31
Coconut Oil Toothpastes
Coconut Oil Toothpastes
Jason's Simply Coconut Toothpaste is Inspired by Oil Pulling
<
30
Vitamin-Infused Foundations
Vitamin-Infused Foundations
The Vitalist Healthy Elixir Foundation Covers Blemishes and Heals Them
<
29
Natural Anti-Aging Lipsticks
Natural Anti-Aging Lipsticks
The New Arbonne Lip Collection Includes Lipsticks, Liners and Glosses
<
28
Anti-Inflammatory Caffeine Face Masks
Anti-Inflammatory Caffeine Face Masks
100% Pure's Masks Contain Natural and Organic Ingredients
<
27
Nighttime Watermelon Masks
Nighttime Watermelon Masks
Pura Botanicals' Overnight Skin Treatment Boasts Watermelon Extract
<
26
Travel-Ready Skincare Pouches
Travel-Ready Skincare Pouches
Tarte Cosmetics' Trio of Cleansing Products is Packed in a Pouch
<
25
Anti-Aging Vitamin Serums
Anti-Aging Vitamin Serums
MyChelle Dermaceuticals' Anti-Aging Serum Spotlights Vitamin C
<
24
Customizable Face Oils
Customizable Face Oils
The Buff's Face Oil Blends and Packages are Tailored to Individuals
<
23
Scented Eyeshadow Palettes
Scented Eyeshadow Palettes
This Too Faced Eyeshadow Set Celebrates a Fun Food Pairing
<
22
Astringent Skincare Products
Astringent Skincare Products
Aesop's Skincare Trio Was Designed Specifically for Oily Skin
<
21
Body Positive Beauty Salons
Body Positive Beauty Salons
Babydoll Beauty Couture Caters Specifically to Plus-Size Consumers
<
20
Shampoo-Conditioner Sprays
Shampoo-Conditioner Sprays
Batiste's Two-in-One Dry Shampoo Spray Doubles as a Conditioner
<
19
Progressive Female Representation Campaigns
Progressive Female Representation Campaigns
Dove and Mindshare Joined to Redefine Beauty Standards
<
18
Fermented Beauty Products
Fermented Beauty Products
107 ONEOSEVEN's Korean Skin Care Collection Includes Fermented Vinegar
<
17
Nutritional Skincare Supplements
Nutritional Skincare Supplements
The OLLY Flawless Complexion Skincare Supplement is Balanced
<
16
Baby-Friendly Skincare Collections
Baby-Friendly Skincare Collections
This Naturology Range is Branded for Both 'Mum & Baby'
<
15
Emoji-Inspired Face Masks
Emoji-Inspired Face Masks
Petite Amie's Face Mask Treatments are Inspired by Emojis
<
14
Rose Drinking Elixirs
Rose Drinking Elixirs
Cilk's Rose Extract Adds Color, Flavor and Beautifying Properties to Water
<
13
Tie-Dye Lip Art
Tie-Dye Lip Art
Makeup Artists Have Been Revealing Unique Ways to Get the Festival-Ready Look
<
12
Regal Pizza Dance Dresses
Regal Pizza Dance Dresses
The Pizza Prom Dress Was Created to Win a Domino's Social Media Contest
<
11
Standalone Beauty Brand Boutiques
Standalone Beauty Brand Boutiques
L'Oréal Opened Its First French Store During Paris Fashion Week
<
10
Coffee Bean Shampoos
Coffee Bean Shampoos
Pure Body Naturals' Coffee Shampoo and Body Wash is Made with Arabica Beans
<
9
Fairy Tale Cosmetic Boxes
Fairy Tale Cosmetic Boxes
L'Oreal is Releasing a Collection of Beauty and the Beast Makeup
<
8
Solid Toner Sticks
Solid Toner Sticks
Milk Makeup is Introducing the First-Ever Facial Toner in a Solid Format
<
7
Plant-Based Body Care Collections
Plant-Based Body Care Collections
Fresh Thyme's Products Have a 'Free From' Ingredient Policy
<
6
Monochrome Unisex Cosmetic Branding
Monochrome Unisex Cosmetic Branding
The Filmore Skincare Line is Effective for Men and Women
<
5
Vitiligo-Covering Makeup Collections
Vitiligo-Covering Makeup Collections
Kandor Cosmetics Provides Full-Coverage Foundations
<
4
Anime-Inspired Cosmetics
Anime-Inspired Cosmetics
This Tony Moly Collection is Branded with Iconic Pokemon Characters
<
3
High-Tech Cosmetic Stores
High-Tech Cosmetic Stores
Sephora Beauty TIP Workshops are Spaces to Teach, Inspire and Play
<
2
Two-In-One Hand Sanitizers
Two-In-One Hand Sanitizers
OLIKA's 'Birdie' is a Spray Hand Sanitizer That Also Carries Wipes
<
1
Alternative Street Style Portraits
Alternative Street Style Portraits
The Ones 2 Watch 'Feel It' Series Highlights Punk-Themed Looks
<