Though L'Oréal has been a household beauty brand for many years, it was just last fall that the French cosmetics company opened up its first standalone boutique in France. Opened during Paris Fashion Week 2016, the new boutique proved to be a major draw for fans of the brand.
The new L'Oréal boutique was opened up in September of 2016 during Paris Fashion Week. The new store is located beneath a trompe l’oeil Eiffel Tower and it is the brand's first standalone boutique in France. The store itself boasts more than 600 different products, including 150 exclusive items. The store also features six monthly looks by Makeup Designer Karim Rahman, which customers are encouraged to test out for themselves at the interactive looks bar. For the more tech-savvy beauty lovers, the store's Makeup Genius app uses AR to let customers virtually test any product.
What's Driving This Trend
- Standalone Beauty Brand Boutiques
- L'Oréal opening standalone boutiques to provide a unique and interactive shopping experience for beauty enthusiasts.
- Interactive Looks Bar
- Creating interactive looks bar to allow customers to test the brand's monthly looks and encourage product experimentation.
- AR Makeup Testing
- Utilizing Augmented Reality (AR) through the Makeup Genius app to offer customers a virtual testing experience for L'Oréal products.
Who This Affects Most
- Cosmetics
- Cosmetics industry has an opportunity to open standalone boutiques and create interactive shopping experiences for customers.
- Fashion
- Fashion industry can collaborate with beauty brands to showcase their products during fashion events and fix customers' makeup needs.
- Technology
- Technology companies can develop AR makeup testing apps to enhance the virtual shopping experience for beauty enthusiasts.
