Stellar's Limitless Foundation is Made in 22 Medium Shades

 - Apr 11, 2017
References: sephora & byrdie
Stellar is a cosmetic brand that believes that most makeup companies overlook medium skin tone colors and has built a thriving business on catering to this market. Stellar founder and CEO Monika Deol says: "I literally took the Pantone Skin Tone chart and populated it with every shade of every foundation that Sephora sold in 2015, and it was right in front of my eyes. The fair tones were saturated, the very deep tones were surprisingly well populated, and the middle tones were, as I expected, not very well represented."

As a result, Stellar specifically caters to those with medium skin tones, with products like its Limitless Foundation offered in 22 shades from Alabaster with Yellow Undertones to Light Chocolate.