Stellar is a cosmetic brand that believes that most makeup companies overlook medium skin tone colors and has built a thriving business on catering to this market. Stellar founder and CEO Monika Deol says: "I literally took the Pantone Skin Tone chart and populated it with every shade of every foundation that Sephora sold in 2015, and it was right in front of my eyes. The fair tones were saturated, the very deep tones were surprisingly well populated, and the middle tones were, as I expected, not very well represented."
As a result, Stellar specifically caters to those with medium skin tones, with products like its Limitless Foundation offered in 22 shades from Alabaster with Yellow Undertones to Light Chocolate.
What Makes This Trend Stand Out
- Medium Skin Tone Beauty
- Opportunity to create innovative products and expand offerings tailored specifically to medium skin tones.
- Diverse Foundation Shades
- Disruptive potential exists in developing a wide range of foundation shades to cater to underserved skin tone demographics.
- Inclusive Cosmetics
- Opportunity for brands to prioritize inclusivity and diversify their cosmetic lines to cater to all customers.
Sectors Adopting This
- Beauty and Cosmetics
- The beauty industry can leverage this trend to tap into the underserved medium skin tone market and offer a wider range of products.
- Retail
- Brands can disrupt the retail industry by creating inclusive cosmetic offerings that cater to a wider range of customers, including those with medium skin tones.
- E-commerce
- E-commerce platforms can capitalize on the demand for diverse foundation shades by offering a wide selection of medium skin tone cosmetics online.
