One of the unique new limited-edition Too Faced eyeshadow sets to be released takes inspiration from food—the pairing of peanut butter and honey to be specific.
Too Faced's Peanut Butter and Honey Eyeshadow Palette boasts a range of cosmetic colors in matte, shimmer and creamy finishes with fun names like Honey Buns, Going Nuts and Queen Bee. Most interestingly, the shades are infused with antioxidant-rich cocoa powder and on top of this, the distinctive sweet scent of peanut butter and honey.
In the past, Too Faced launched a few other food-inspired makeup products. The success of its best-selling Semi-Sweet Chocolate Bar Collection was particularly influential in the creation of this new Too Faced eyeshadow palette.
What's Driving This Trend
- Scented Cosmetic Products
- Disruptive innovation opportunity: Introduce scented elements in various cosmetic products to enhance user experience and create unique selling points.
- Food-inspired Makeup
- Disruptive innovation opportunity: Explore different food pairings and create makeup products inspired by their colors and scents.
- Antioxidant-infused Cosmetics
- Disruptive innovation opportunity: Incorporate beneficial ingredients like cocoa powder into cosmetic products to provide additional skincare benefits.
Who This Affects Most
- Cosmetics
- Disruptive innovation opportunity: Collaborate with food brands or create unique food-inspired cosmetic lines to attract new customer segments.
- Fragrance
- Disruptive innovation opportunity: Develop scented products for the fragrance industry by leveraging food and cosmetic collaborations.
- Skincare
- Disruptive innovation opportunity: Combine skincare and makeup elements by infusing antioxidant-rich ingredients into cosmetic products for added benefits.
