Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

The New Lime Crime Lipstick Kits are Called M$LF

 - Apr 17, 2017
References: limecrime & popsugar
The new Lime Crime lipstick kit is the makeup brand's latest edition to its 'Velvetine's Collection.'

Dubbed 'M$LF,' the name stands for "Mothers I'd Like to Follow," in reference to social media platforms. To match the name of the kit, the lipsticks that comprise it come in shades like 'Stacey's Mom,' 'Cougar,' and 'Lowcut.' The fourth shade carries the same name as the new Crime Lime lipstick kit. All of the shades are varying hues of neutrals and pinks, which makes the whole M$LF kit highly wearable for both night and day occasions.

Doe Deere, the brand's CEO, explained the inspiration for the kit by noting that many of its fans are young moms, and "I admire these women because they manage to be dedicated mothers and still slay their makeup! This collection celebrates all women and empowers them to be their most confident, badass selves. These are the moms I'd like to follow!"