As competition between makeup brands continues to increase, they are more frequently infusing unique ingredients into standard makeup products in order to make them stand out -- and CoverGirl's Vitalist Healthy Elixir is one such example.
On the surface, the product appears to be relatively typical, functioning as a foundation that covers blemishes and comes in a range of shades. It is the foundation's formulation that is somewhat distinct, as it contains Vitamin B, B3 and B5 in order to treat the skin while covering its visible imperfections. The Vitalist Healthy Elixir also contains SPF 20, making sure that wearers' skin is protected from the sun.
CoverGirl's newest foundation ensures that the brand is able to stay a step ahead of its competitors by offering new and unique formulations, in an industry where skin protection is becoming increasingly prominent.