Known for its ability to both influence the beauty industry and be a "fast-follower" for the fads that pop up in the online makeup world, NYX has released a new collection of eye brighteners that both ardent supporters and people new to the brand can experiment with.
The eye brighteners function similarly to the white or nude eye pencils that many consumers apply to make their eyes appear larger and more "awake." However, instead of being offered in plain shades, they are offered in a range of subtle but distinct colors. These include shades of pink, purple, blue, lavender, green and yellow.
The varying colors in this collection allow for people to play up their eyes and can be used for subtle makeup looks, as well as more dramatic ones.
What's Driving This Trend
- Colored Eye-brightening Pencils
- Opportunity for innovative eye makeup products that offer a range of subtle but distinct colors.
- Subtle Makeup Looks
- Opportunity to create makeup looks that are both distinct and subtle using colored eye brighteners.
- Fast-follower Beauty Brands
- Opportunity for beauty brands to quickly follow online makeup fads by releasing new and experimental products.
Who This Affects Most
- Beauty and Cosmetics
- Opportunity for the beauty industry to offer new eye brightening pencils with a range of colors to cater to various makeup preferences.
- Makeup and Skincare
- Opportunity for the makeup and skincare industry to explore innovative eye makeup products that enhance the appearance of eyes.
- Online Retail
- Opportunity for online retailers to capitalize on the popularity of eye makeup trends by offering a wide selection of colored eye brighteners.
