Black Opal is a cosmetic brand that was created to help women of color find better makeup and skincare products to suit their specific needs. On the Black Opal website, consumers are able to consult a tool to help them find their perfect shade, from Fair to Medium Dark or Deep. Alongside this, the brand also provides a comprehensive guide to the undertones of one's skin and the best foundations, concealers and other products. A product like Black Opal's True Color Mineral Matte Powder Foundation SPF 15 is offered in a dozen different shades, which is indicative of the diversity of its entire range.
Across the clothing and cosmetic industries, brands are expanding their definition of "skin-colored" to offer more than just light, medium and dark shades. This can be seen in everything from new shades of "nude" in footwear and hosiery to lingerie and makeup.