eco&more is setting itself apart as a leader in the cruelty-free movement. While there are many products in North America that boast cruelty-free labels, this brand founded in Shanghai is disrupting the Chinese market. As founder Jeni Saeyang puts it: "I see only a very small group of Chinese consumers care about animal testing, but we want to set a model. eco&more is a very young brand, but our Chinese rivals actually copy us and watch what we do, so being cruelty-free is an example showing people how forward-thinking our brand is."
Some companies specifically avoid selling products in China, as it does require animal testing on many goods. eco&more makes its natural and cruelty-free personal care and cleaning products with simple ingredients and essential oil scents.
Producing cruelty-free products is a focus for the brand, but so is sustainability—eco&more aims to promote packaging reuse and reduce waste with refill stations and eco-friendly initiatives in Shanghai.