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Soda-Branded Athletic Wear

FILA Korea Joined Forces with Pepsi to Launch a New Line of Apparel

— April 7, 2017 — Lifestyle
Recently, FILA Korea spread news that it'd be launching a collaborative line of apparel with Pepsi. In addition, it released a series of promotional images that reveal what a few of the pieces will look like. Included in the shots are tees, shorts, and accessories like baseball caps and socks. All of the items sport the branding of both FILA Korea and Pepsi, making the collaborative effort clear. Color palettes seem to remain uniform throughout the line of apparel as well, with hues of royal blue, navy, red, and white complementing fabrics.

The clothing is set to launch on April 7th, and it's reported that it will only be available from six FILA sites, in addition to eight Hyundai department stores.
Trend Themes
1. Branded Fashion Collaboration - The trend of branded fashion collaborations creates opportunities for disruptive innovation in the marketing and branding industry.
2. Athletic Wear Branding - The trend of branding athletic wear creates opportunities for disruptive innovation in the sports and fitness industry.
3. Branded Merchandise Expansion - The trend of expanding branded merchandise beyond traditional products creates opportunities for disruptive innovation in the retail and fashion industry.
Industry Implications
1. Marketing and Branding - The collaboration between FILA Korea and Pepsi presents opportunities for disruptive innovation in marketing and branding campaigns and strategies.
2. Sports and Fitness - The introduction of a soda-branded athletic wear line by FILA Korea and Pepsi presents opportunities for disruptive innovation in the sports and fitness industry.
3. Retail and Fashion - The launch of a branded clothing line by FILA Korea and Pepsi presents opportunities for disruptive innovation in the retail and fashion industry, particularly in the area of branded merchandise expansion.
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