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Wellness Bedding

Bedding products take on multi-functional forms to provide extra value

Implications - Extra attention to wellness and self-care has had a huge impact on categories such as fitness and food, but as consumers are shifting toward a more holistic approach to health, this focus is spreading to adjacent categories as well, including home goods. In this case, we're seeing consumers show an interest in bedding that, through specialized design, provide health benefits such as enhanced sleep.

Workshop Question - In terms of the consumer desire for luxury and comfort, how can you bridge the gap between simplicity and elegance within your own offerings?

SCORE 4.9

Popularity

Activity

Freshness

Megatrends

Patterns

5 Featured, 38 Examples: 68,238 Total Clicks

Date Range: Jul 16 - Oct 16

Trending: Warm

Consumer Insight Topics: Art & Design Lifestyle Home Health Life

Featured Examples

Sleep-Inducing Pillows - Sleep Yoga's Cushions Are Ergonomic For The Back To Improve Slumber

SCORE 6.8

Warm 3,259 Clicks Pub: Aug 29, 16

Sleep-Inducing Pillows

Sleep Yoga's Cushions Are Ergonomic For The Back To Improve Slumber

Sleep Yoga is a brand that has put together an ergonomic design of pillows that are specifically shaped to help support the neck, back and head to help induce slumber. The philosophy behind the... [More]

Stress-Reducing Pillows - The 'Hygge' Comfort Pillow Encourages Cuddling to Reduce Anxiety

SCORE 5.9

Warm 5,218 Clicks Pub: Oct 6, 16

Stress-Reducing Pillows

The 'Hygge' Comfort Pillow Encourages Cuddling to Reduce Anxiety

The health benefits of hugging are well-known the world over, so the ‘Hygge’ comfort pillow is designed to deliver them on-demand if there isn’t anyone around to hug. Designed by... [More]

Relaxing Aromatherapy Pillows - This Pillow is Infused with Lavender Oil to Encourage Sleep

SCORE 5.3

Warm 1,886 Clicks Pub: Aug 17, 16

Relaxing Aromatherapy Pillows

This Pillow is Infused with Lavender Oil to Encourage Sleep

These aromatherapy pillows are designed to initiate a relaxing sleep. Called the ‘Z Zoned Dough Memory Foam Pillow,’ the product is lavender in its color and is also infused with... [More]

Cold-Retaining Pillows - This Hydrologie Pillow Ensures a Cool and Comfortable Sleep

SCORE 4.2

Average 1,385 Clicks Pub: Sep 27, 16

Cold-Retaining Pillows

This Hydrologie Pillow Ensures a Cool and Comfortable Sleep

The Hydrologie Pillow is being marketed as the “coolest pillow & cover.” There are few people who are unfamiliar with the desire to have a cool pillow and have to flip it over in... [More]

Sleep-Tracking Pillows - This Smart Pillow Analyzes the Slumber Patterns of Users

SCORE 1.9

Untested 392 Clicks Pub: Jul 14, 16

Sleep-Tracking Pillows

This Smart Pillow Analyzes the Slumber Patterns of Users

ZEEQ smart pillows have a multitude of features that help ensure a better sleep for the user. The smart pillows offer a variety of functions including playing music to help the user fall asleep... [More]