The Hydrologie Pillow is being marketed as the "coolest pillow & cover."
There are few people who are unfamiliar with the desire to have a cool pillow and have to flip it over in order to avoid the heat that pillows tend to absorb from people's heads. Sleeping on a cool pillow, especially in warmer months, is much more comfortable than having to toss and turn in the heat. Hydrologie was designed with materials that prevent it from getting too warm -- reducing heat retention while increasing ventilation. The resulting bedroom item functions as a sleep aid that makes relaxing in the heat a little easier to endure.
The Hydrologie Pillow was created out of an almost universal preference that has not yet been specifically targeted by other pillows of its kind.
What's Driving This Trend
- Cool Pillows
- The market demand for pillows that remain cool throughout the night has created disruption opportunities in the bedding industry.
- Heat-reducing Materials
- The development of materials that prevent excess heat retention in everyday products has the potential for disruptive innovation in a range of industries from clothing to transportation.
- Sleep Aids
- The increased demand for products that promote better sleep has disrupted the health and wellness industry, creating opportunities for innovation in both natural remedies and technology-based solutions.
Who This Affects Most
- Bedding
- The bedding industry can take advantage of the demand for cool pillows by employing new cooling technologies and materials that prevent heat retention.
- Consumer Goods
- The consumer goods industry can adapt to the trend of heat reducing materials by designing and incorporating these materials into everyday products such as clothing and electronics.
- Health and Wellness
- The health and wellness industry can capitalize on the demand for sleep aids by offering natural remedies, technology-based solutions, and innovative sleep products like the Hydrologie Pillow.
