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Incentivized Eco

Brands incentivize eco-friendly behavior through loyalty and rewards programs

Implications - Helping establish themselves as stakeholders in the betterment of the environment, brands are incorporating environmentally friendly elements into their loyalty and rewards programs. This not only appeals to consumers who are eco-conscious themselves, but has the added benefit of reflecting well on the brands who adopt this strategy.

Workshop Question - How can your brand align itself with sustainability by directly rewarding eco-friendly behavior?
SCORE 5.2
Popularity
Activity
Freshness
Megatrends
Patterns
64,595 Total Clicks
Jul 16 - May 18
This Year and Average
MarketingEco
Featured Examples
Rewarding Clothing Recycling Promotions - The 'Refashion the Future' Event Celebrates Earth Day 2017
SCORE 6.3
Warm 1,704 Clicks Pub: Apr 21, 17
Rewarding Clothing Recycling Promotions
The 'Refashion the Future' Event Celebrates Earth Day 2017
In honor of Earth Day 2017, Westfield has teamed up with I:Collect to launch an event called ‘Refashion the Future.’ Set to run until April 21st (the day before Earth Day), the event... [More]
Gamified Loyalty Programs - EB Games' Edge Reward Program is Four-Tier and Easy to Level-Up
SCORE 5.3
This Year and Warm 737 Clicks Pub: May 8, 18
Gamified Loyalty Programs
EB Games' Edge Reward Program is Four-Tier and Easy to Level-Up
With tiered reward programs comes a gamified loyalty system that not only offers perks to its members but one that also makes it fun to engage and earn benefits. Edge Rewards by EB Games is one such... [More]
Returnable Coffee Cup Systems - Cup Club Lets You Return Reusable Coffee Cups and Lids to Any Cafe
SCORE 5
Warm 3,615 Clicks Pub: Oct 29, 17
Returnable Coffee Cup Systems
Cup Club Lets You Return Reusable Coffee Cups and Lids to Any Cafe
These returnable and reusable coffee cups and lids are part of an award-winning system. With an aim to see a less wasteful world, Cup Club essentially enables coffee consumers to return their used... [More]
Reward-Based Eco Apps - The 'My Open Road' App Rewards People Who Choose Eco-Friendly Transportation
SCORE 3.6
Mild 368 Clicks Pub: Jul 21, 16
Reward-Based Eco Apps
The 'My Open Road' App Rewards People Who Choose Eco-Friendly Transportation
My Open Road is an innovative new eco app, developed in the USA before being launched in the USA, that is designed to reward people who choose eco-friendly and energy-saving modes of transportation... [More]
Eco-Friendly Beauty Reward Exchanges - Lush's 5 Pot Program Gives a Fresh Face Mask With Pot Returns
SCORE 3
This Year and Mild 204 Clicks Pub: Apr 26, 18
Eco-Friendly Beauty Reward Exchanges
Lush's 5 Pot Program Gives a Fresh Face Mask With Pot Returns
Lush’s environmentally-friendly 5 Pot Program encourages consumers to return their clean pots in exchange for a free Fresh Face Mask. All of the black pots are constructed with 100% post-... [More]
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