Incentivized Eco

Brands incentivize eco-friendly behavior through loyalty and rewards programs

Implications - Helping establish themselves as stakeholders in the betterment of the environment, brands are incorporating environmentally friendly elements into their loyalty and rewards programs. This not only appeals to consumers who are eco-conscious themselves, but has the added benefit of reflecting well on the brands who adopt this strategy.
SCORE 6
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114,479 Total Clicks
Apr 15 - Apr 17
This Year and Average
MarketingEco
Featured Examples
Rewarding Clothing Recycling Promotions - The 'Refashion the Future' Event Celebrates Earth Day 2017
SCORE 7.4
This Year and Warm 1,288 Clicks Pub: Apr 21, 17
Rewarding Clothing Recycling Promotions
The 'Refashion the Future' Event Celebrates Earth Day 2017
In honor of Earth Day 2017, Westfield has teamed up with I:Collect to launch an event called ‘Refashion the Future.’ Set to run until April 21st (the day before Earth Day), the event... [More]
Smart Payment Mugs - Users Can Pay For Their Drinks Using the Environmentally Friendly Coffee Cup
SCORE 6.3
Warm 4,160 Clicks Pub: Apr 11, 15
Smart Payment Mugs
Users Can Pay For Their Drinks Using the Environmentally Friendly Coffee Cup
This environmentally friendly coffee cup cuts down on waste by being reusable, and is also embedded with smart capabilities, enabling users to pay for their coffee with the cup itself. Based in... [More]
Rewarding Retail Recycling Programs - Target's NextWorth Program Rewards Consumers with Gift Cards
SCORE 5.1
Warm 382 Clicks Pub: May 24, 16
Rewarding Retail Recycling Programs
Target's NextWorth Program Rewards Consumers with Gift Cards
In order to incentivise consumers to recycle their old electronics, Target has teamed up with a company called NextWorth to launch its own trade-in program. Target’s trade-in initiative is... [More]
Reward-Based Eco Apps - The 'My Open Road' App Rewards People Who Choose Eco-Friendly Transportation
SCORE 4.3
Average 312 Clicks Pub: Jul 21, 16
Reward-Based Eco Apps
The 'My Open Road' App Rewards People Who Choose Eco-Friendly Transportation
My Open Road is an innovative new eco app, developed in the USA before being launched in the USA, that is designed to reward people who choose eco-friendly and energy-saving modes of transportation... [More]
Reusable Cup Reward Programs - Cuppow's Cup Club Helps Consumers Save Money and the Environment
SCORE 2.5
Untested 201 Clicks Pub: Nov 13, 15
Reusable Cup Reward Programs
Cuppow's Cup Club Helps Consumers Save Money and the Environment
Cuppow came into fame with the introduction of its drinking lids for Mason jar cups—and to further encourage people to use these reusable cups and embrace a more sustainable way to drink on the go,... [More]
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