There are many implemented frequent flyer reward programs, however, the trick is finding the one that boasts worth-while perks and that best fits the traveler's needs. Dedicated to providing exceptional customer service through warmth, friendliness and dignity, Southwest Airlines implements its Rapid Rewards program. The initiative is designed to be simple and straightforward -- fly and earn points.
Gaining points for this frequent flyer reward system is easy and efficient. Travelers attain them for flying, staying in their hotel and even grabbing a bite to eat. Additionally, Southwest Airlines launches a Rapid Rewards Points Center, where members can buy the points they need or share them with friends and family. Not only are they transferable, but the points don't expire if you travel at least once every 24 months.