Underwear store 'Intimissimi' now allows customers to trade in old clothes for brand new lingerie. Although some companies have begun accepting used clothing, users receive little in exchange for their donations. This company allows customers to put old clothing towards the purchase of new undergarments.
In order to implement the new recycling program, Intimissimi partnered with clothing recycler 'I:CO.' When users bring in old garments they receive vouchers that can be used towards the purchase of new items. The vouchers can be combined to pay as much as 20 percent of the purchase price of the new items. The company accepts any type of clothing in any condition. The old clothes are then used as a form of building insulation, stuffing for toys or even paper.
The concept of paying people for their old items provides a unique incentive for customers to trade in old clothes.