Swiss coffee brand Lattesso is one of the country's leaders in the industry and in 2018 the company is teaming up with qiibee for a blockchain-based loyalty program. Essentially, the power of the digital technology will be harnessed to introduce better benefits and rewards for members throughout Switzerland, Germany, Austria, the Benelux, and Russia.
qiibee is aiming to "bridge the gap between modern day loyalty systems and the cryptocurrency industry." In doing so, the decentralized blockchain-based loyalty ecosystem and Lattesso will be able to grant customers worthwhile rewards, and broaden the scope of how and when they are used.
In addition, it is reported that blockchain-based loyalty programs have the potential of eliminating liabilities, offering a more secure data storage, as well as lower management costs for the company itself.
Image Credit: Lattessocoin