UWARE is a sustainable clothing company that turns old recycled t-shirts into one-of-a-kind underwear. Comfortable and sexy, the undergarment line includes every possible type of wear for both men and women. From thongs to bras and briefs to jockstraps, the new creations that beloved old t-shirts can become are endless.
UWARE invites consumers to simply put their favorite old T-shirt that got shrunk, stained or simply went out of style into a package and mail it to with the type of underwear desired. The memories from these T-shirts will never have to be given away, the medium simply repurposed.
Making a single t-shirt takes up to 700 gallons of water, which is why CEO and founder Jonah Blechman saw the need to create an alternative to fast fashion that is degrading the environment.