With tiered reward programs comes a gamified loyalty system that not only offers perks to its members but one that also makes it fun to engage and earn benefits. Edge Rewards by EB Games is one such example of gamified loyalty. With its four tiers of membership -- Red, Gold, Platinum and Onyx -- the business initiative boasts birthday coupons, satisfaction exchange benefits, exclusive contests, promotions and events for members, discounts and more.
Consumers can earn points easily and efficiently, through purchases, trading used games, pre-orders and by completing their EB Edge profile. The gamified loyalty program is also largely focused on sustainability as the company promotes and rewards bartering and the purchase of recycled products. Members of Edge Rewards "get first access to presales and exclusive offers," but also an extra incentive to participate in the recycling program.