H&M is one of the largest fashion brands in the world and it is aiming to do its part with recycling clothing initiatives by creating the Global Change Award program. The program encourages applicants to send in ideas on concepts for recycled clothing allowing the winner to take home €100,000 and see their idea hopefully take shape.
Finding ways to reuse recycled clothing has always been a top priority with H&M as the brand has an in-store donation policy and openly uses recycled materials in several of its collections. The Global Change Award program is an initiative by the brand to crowdsource ideas on how to better make use of recycled clothing. The program allows applicants to pitch ideas and have them judged by a panel of top-tier CEOs and business minds including Vogue editor Franca Sozzani. Ideally this platform will give the funds and base for bringing these ideas to life.
Recycled Clothing Initiatives
More Stats +/-
Photorealistic Female Portraits
Maze-Like Child Boutiques
Untouched Celebrity Fashion Ads
Bandage-Covered Graphic Tees
Fashionable Space Suits
Free 2019 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.