H&M is one of the largest fashion brands in the world and it is aiming to do its part with recycling clothing initiatives by creating the Global Change Award program. The program encourages applicants to send in ideas on concepts for recycled clothing allowing the winner to take home €100,000 and see their idea hopefully take shape.
Finding ways to reuse recycled clothing has always been a top priority with H&M as the brand has an in-store donation policy and openly uses recycled materials in several of its collections. The Global Change Award program is an initiative by the brand to crowdsource ideas on how to better make use of recycled clothing. The program allows applicants to pitch ideas and have them judged by a panel of top-tier CEOs and business minds including Vogue editor Franca Sozzani. Ideally this platform will give the funds and base for bringing these ideas to life.