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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,236 more

Micro-Video

Video-based social media provides concise, hyper-shortened entertainment

Implications - The reasons why video-based social media poses a threat to traditional television run the gamut from their interactivity, to the creative freedom of independently made content. One of the least-discussed advantages of online video is its conciseness; this is being emphasized through micro-video platforms. This speaks to the short attention span of today's youth generation.
Workshop Question — If you were to create a micro-video to represent your brand, what would you showcase?
2.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 53 Examples:
74,429 Total Clicks
Date Range:
Mar 16 — Mar 17
Trending:
Untested
Consumer Insight Topics:

Featured Examples

DIY Music Video Apps
DIY Music Video Apps
The 'musical.ly' App Lets Users Create Their Own 15-second Music Videos
‘musical.ly’ is a new app that is rapidly becoming popular among creative teens looking for a new way to express themselves. Drawing on elements of popular platforms such as Vine,... MORE
Livestreaming Multimedia Apps
Livestreaming Multimedia Apps
The Hype App Creates Broadcasts with Music, Emojis and Comments
Following the announcement that Twitter will be officially shutting down its six-second video-sharing app Vine, the founders of Vine have already launched the all-new Hype app for iOS. The Hype... MORE
Collaborative Social Video Apps
Collaborative Social Video Apps
'Lifeslice' Enables Collaborative Video Creation Between Friends
Social networking has swiftly shifted to be a much more visual environment with images and video taking center stage, so the ‘Lifeslice’ collaborative video app enables social video... MORE
Contextless Video Apps
Contextless Video Apps
'Yo Stories' Shares Video from Friends Without Additional Details
There are now tons of developers competing to create the best way to share and view moments in the form of video from friends, but Yo Stories takes an ultra-simple approach to this idea. The app... MORE
Six-Second Insurance Ads
Six-Second Insurance Ads
Farmers Insurance is Sharing Financial Advice Via Vine Videos
Farmers Insurance has been sharing financial advice via six-second Vine clips. While Vine may seem like an unlikely advertising platform for an insurance company, the videos help the agency educate... MORE
Collaborative Video Apps
Collaborative Video Apps
The 'Wheel' App Allows Users to Create Themed Chains of Videos
‘Wheel’ is a new social app that allows users to create chains of videos based on the theme of their choosing. Unlike Facebook’s ‘Riff’ app, Wheel is specifically... MORE

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