Micro-Video

Video-based social media provides concise, hyper-shortened entertainment

Implications - The reasons why video-based social media poses a threat to traditional television run the gamut from their interactivity, to the creative freedom of independently made content. One of the least-discussed advantages of online video is its conciseness; this is being emphasized through micro-video platforms. This speaks to the short attention span of today's youth generation.
SCORE 2.8
Popularity
Activity
Freshness
Megatrends
Patterns
67,121 Total Clicks
Mar 16 - Mar 17
Untested
Pop CultureMedia
Featured Examples
DIY Music Video Apps - The 'musical.ly' App Lets Users Create Their Own 15-second Music Videos
SCORE 3.5
Mild 471 Clicks Pub: Sep 20, 16
DIY Music Video Apps
The 'musical.ly' App Lets Users Create Their Own 15-second Music Videos
‘musical.ly’ is a new app that is rapidly becoming popular among creative teens looking for a new way to express themselves. Drawing on elements of popular platforms such as Vine,... [More]
Livestreaming Multimedia Apps - The Hype App Creates Broadcasts with Music, Emojis and Comments
SCORE 3.4
Mild 372 Clicks Pub: Nov 2, 16
Livestreaming Multimedia Apps
The Hype App Creates Broadcasts with Music, Emojis and Comments
Following the announcement that Twitter will be officially shutting down its six-second video-sharing app Vine, the founders of Vine have already launched the all-new Hype app for iOS. The Hype... [More]
Collaborative Social Video Apps - 'Lifeslice' Enables Collaborative Video Creation Between Friends
SCORE 3.1
Mild 235 Clicks Pub: Oct 25, 16
Collaborative Social Video Apps
'Lifeslice' Enables Collaborative Video Creation Between Friends
Social networking has swiftly shifted to be a much more visual environment with images and video taking center stage, so the ‘Lifeslice’ collaborative video app enables social video... [More]
Contextless Video Apps - 'Yo Stories' Shares Video from Friends Without Additional Details
SCORE 2
Untested 292 Clicks Pub: Mar 31, 17
Contextless Video Apps
'Yo Stories' Shares Video from Friends Without Additional Details
There are now tons of developers competing to create the best way to share and view moments in the form of video from friends, but Yo Stories takes an ultra-simple approach to this idea. The app... [More]
Six-Second Insurance Ads - Farmers Insurance is Sharing Financial Advice Via Vine Videos
SCORE 1.8
Untested 315 Clicks Pub: Jul 19, 16
Six-Second Insurance Ads
Farmers Insurance is Sharing Financial Advice Via Vine Videos
Farmers Insurance has been sharing financial advice via six-second Vine clips. While Vine may seem like an unlikely advertising platform for an insurance company, the videos help the agency educate... [More]
Collaborative Video Apps - The 'Wheel' App Allows Users to Create Themed Chains of Videos
SCORE 1.5
Untested 282 Clicks Pub: Mar 29, 16
Collaborative Video Apps
The 'Wheel' App Allows Users to Create Themed Chains of Videos
‘Wheel’ is a new social app that allows users to create chains of videos based on the theme of their choosing. Unlike Facebook’s ‘Riff’ app, Wheel is specifically... [More]
Quantcast