While there are an overwhelming number of platforms that can be used to discover new music, the 'White Label' app was recently introduced specifically for the hip-hop genre.
The app doesn't require users to log in or sign up, and instantly encourages users to browse new full-length songs through embedded links from SoundCloud. While the discovery process could potentially stop here, fans who want to go deeper can use the app's live Twitter feed to keep up with conversations between other fans and artists. Since social media is such an integral part of the experience, users can also easily tweet what they are listening to at any given moment.
Rather than having to scour hip-hop blogs, digital music stores or multiple social media pages, the White Label app seamlessly fuses new media and hip-hop culture for an enhanced listening experience.