Timed to coincide with SXSW, LiveList is launching a new feature that allows fans to experience live music in a whole new way. LiveList is an existing app that allows fans to stream concerts as they are happening. Now the company is rolling out a new feature that gives fans a more immersive way to experience live programming.
The new 'Channels' feature is designed to provide an immersive experience for music lovers through live, linear programming. Channels are personalized live music playlists that revolve around different genres, festivals, venues and bands. The playlists combine live concerts with recorded video shoulder content to help artists, bands and festivals create a musical storyline for fans. In other words, Channels provide context for live events such as concerts and festivals. As company CEO Allen Sanford explains, "We are dedicated to creating a product that helps artists better monetize their valuable content and provide the platform that enables their stories to be told."
In order to celebrate the launch of the new feature, the SXSW Channel will be among the first channels rolled out by LiveList.