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Familiar Ingredient Branding

Stouffer's Frozen Entrees Will Now Be Made with Fewer Ingredients

— September 13, 2016 — Lifestyle
Stouffer's recently announced that it will be simplifying its recipes in order to use fewer ingredients. In recent years, many consumers have begun avoiding products with long ingredient lists that contain the names of unfamiliar items. Now Stouffer's is trying to keep pace with these changing preferences by simplifying and shortening its recipes.

In keeping with its new 'Kitchen Cupboard' commitment, Stouffer's will begin overhauling its recipes. The company will not only aim to use fewer ingredients, but also to use ingredients that consumers are already familiar with such as vine-ripened tomatoes, real mozzarella and fresh pasta. This approach has already been used to revamp the brand's Lasagna with Meat and Sauce and will soon be carried out with other products as well.
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